16 -18 February 2026 | IFEMA - Madrid

8 Beverage Trends You Should Consider for Your Bar or Restaurant

Wed 18 Feb | 12:00 - 12:20

A journey through eight key beverage trends that are already changing consumption habits. Beyond the “what,” we’ll focus on the “how”: how to identify opportunities for your concept, what to prioritize based on your customer, and how to translate each trend into menu decisions, pricing, presentation, and activation to improve turnover, average check, and differentiation without complicating operations.

Speaker
Jorge Navarro

Jorge Navarro

General Director

TOB Strategy