HIP 2026
The leading Horeca innovation event
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Exhibit
Include HIP in your marketing plan and boost sales
Visit
16-18 February 2026 - IFEMA Madrid | 10:00 - 19:00 h
Tickets
Congress
Hospitality 4.0, the world largest congress on trends and new concepts
Activities
Networking, business opportunities and quality leads
Awards
We reward the most innovative hospitality companies
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Partners
Companies, associations and media supporting in HIP
Media
Press releases and graphic material
16 -18 February 2026 IFEMA - Madrid
The restaurant industry is entering a new phase where collaboration between people and intelligent systems is redefining operations management, talent planning, and customer relationships. This human-AI blended model is transforming the way decisions are made in the kitchen, dining room, and management, combining predictive analytics with the human intuition that defines the sector. Restaurants are thus becoming innovation laboratories where technology and hospitality advance hand in hand.
In business models shaped by changing demands, staff turnover, and the need for immediacy, this integration brings both challenges and opportunities. Artificial intelligence enables demand forecasting, staff optimization, and precise cost management, but at Linkers we emphasize that its true value lies in enhancing human decision-making, not replacing it. The new psychological contract between the company and restaurant professionals involves recognizing that technology can optimize management, but it is empathy, judgment, and creativity that keep the connection with the customer alive.
Companies in the sector that successfully balance digital efficiency with human authenticity will consolidate their leadership. Teams that learn to coexist with AI, interpreting data and transforming it into memorable experiences, will represent the future of hospitality. This evolution requires a more strategic approach to HR, focused on developing hybrid skills and the well-being of professionals, ensuring that technology humanizes restaurants even further and strengthens their essence: the connection between people.
Co-organized by Linkers
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