16 -18 February 2026 | IFEMA - Madrid

How Brands that Truly Connect Are Growing Today

Mon 16 Feb | 12:30 - 13:00

The market has changed, and so have customers: a good product is no longer enough. Now, the brands that grow are those that understand how to combine strategy, storytelling, and execution. In this session, we’ll analyze the factors that truly drive growth today: memorable experiences, agile operations, messages that matter, and an authentic emotional connection with the customer.

Speakers
Alejandra Merit

Alejandra Merit

Founder

Veneno Concept

Natalia Zapatero

Natalia Zapatero

Founder, Brand consultant, Fractional CMO

Turiskopio | Consultoría Natalia Zapatero

Moderators
Daniel Pérez

Daniel Pérez

Revenue Management Consultant & Trainer

The Revenue Run Rate