16 -18 February 2026 | IFEMA - Madrid

Entrepreneurship from El Poble to the World

Tue 17 Feb | 17:50 - 18:10

Ten years ago, Isa and Rubén, from a small town in the La Safor region of Valencia, knew they would reach 100 pizzerias. And with their bold concept of Mediterranean pizza with a Valencian twist. Back then, nobody believed in them, except for Juan Roig and Lanzadera, and today they’re halfway there. We spoke with them to find out their plan for reaching 100.

Speakers
Rubén Santos

Rubén Santos

Founder

Del Poble

Isa Fayos

Isa Fayos

Founder

Del Poble

Moderators
Jaime Martinez de Velasco

Jaime Martinez de Velasco

Editor

El Escandallo