Restaurant Trends by Marcas de Restauración

Restaurant Brands celebrates the 16th edition of Restaurant Trends, the annual meeting of restaurant executives organized in Spain, within the framework of the HIP – Horeca Professional Expo on February 17, 2026. Restaurant Trends is the leading annual event on trends in branded restaurants, held within the framework of the HIP trade fair. An essential event for CEOs, marketing directors, and industry leaders looking to anticipate what’s coming and connect with the key factors shaping the future of the industry. Throughout its history, the event has established itself as the sector’s premier meeting point, a space to discover innovative projects, new brands entering the Spanish market, and European restaurant models that are transforming the way the business is understood. Restaurant Trends is also a space for networking, exchanging experiences, and actively listening to inspiring presentations that connect the sector with new visions, talent, and growth opportunities. In addition, the year’s key figures are presented, along with data analysis, applicable trends, and insights on digitalization, people, sustainability, health, quality, and innovation. Everything needed to drive results and build a more competitive and prepared sector. In short, a modern, innovative, and strategic event, designed so that each attendee leaves with practical tools, inspiration, and a clear vision of where the branded restaurant industry is headed. A national business association representing the leading branded restaurant groups operating in Spain, both national and multinational, for 30 years. It currently brings together 52 companies with more than 170 brands, representing an annual turnover of €8.1 billion and nearly 8,000 locations throughout Spain. Marcas de Restauración defends the interests of the sector, conveys the activities and needs of its member companies to public administrations, coordinates sector communication, and facilitates access to strategic information to drive the growth of the entire sector. A top-tier network, made up of executives from all areas of the business, who find in the association a genuine space for collaboration, visibility, and growth within the sector.