Exhibit at HIP 2026

16 -18 February 2026 | IFEMA - Madrid

Participate in HIP 2026, the benchmark event chosen by over 60,000 entrepreneurs and executives to invest in their businesses.

HIP – Horeca Professional Expo (16-18 February 2026 | IFEMA Madrid) is the only multi-specialist event for the Horeca sector, bringing together all the innovation for every segment of the industry.

It is the largest business and innovation platform to showcase your solutions, products, and concepts to entrepreneurs and executives with purchasing power.

The only multi-specialist platform that creates an innovation and investment DNA for entrepreneurs and decision-makers.

HIP brings together over 900 exhibiting companies across 13 innovation areas, showcasing their latest solutions, products, and business models for every Horeca segment

Digital world, Design & Experience, Smart Kitchens & Equipments, Steakhouse, Dependencia y Sanidad, Automated Food Service, Coffee Bakery and Gelato, Food Service solutions, Selected Brands, Wine & Spirits, Health & Safety, New Concepts & Franchises y Delivery & Food as a Service

13 areas of innovation for you to showcase your solutions

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We bring together the professional profiles with purchasing power from every business area and segment of the sector.

More than 60,000 Horeca entrepreneurs, executives, and decision-makers attend to discover the latest innovations and trends for their hospitality businesses.