He has nearly of 40 years of experience in national and international companies in the mass market sector. He is working in Damm for over 25 years, specializing in the On Trade channel. He has developed his career in different Marketing and Sales departments, leading the creation of the Trade Marketing department and, since the last 15 years, the OOH Management, a role he has combined in tje last few years with the Coffee and Dairy businesses Management.