Alfonso Cienfuegos-Jovellanos is a commercial executive with more than 20 years of experience, 13 of them in the coffee market. He has led nationwide transformation and growth across the Horeca, Distributors, Retail, OCS and Online channels, developing high-performance commercial networks. He has been a member of the Executive Committee and is recognized for his strategic vision of the Spanish market, his focus on profitability, and his ability to anticipate and lead change in competitive environments.
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