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HIP 2027
The leading Horeca innovation eventBook your space
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Exhibit
Include HIP in your marketing plan and boost salesExhibit
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Visit
1–3 March 2027 | IFEMA Madrid | Mon–Tue: 10:00 AM – 19:00 PM | Wed: 10:00 AM – 18:00 PMBook your space
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Congress
Hospitality 4.0, the world largest congress on trends and new conceptsExhibit
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Activities
Networking, business opportunities and quality leadsBook your space
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Awards
We reward the most innovative hospitality companiesExhibit!
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Partners
Companies, associations and media supporting in HIPExhibit
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Media
Leading with Purpose in the New Business Era
In a context where profitability without culture no longer makes sense, the Business & Culture Summit explores how the human factor has become the true engine of business success. Because without people, there is no business.
This event will address how leaders in the sector are driving purpose-driven organizations, fostering inclusive, sustainable, and conscious cultures. We will examine the role of female leadership, generational change in management, and how personal values are now integrated into corporate strategy to build committed, creative, and resilient teams.
A space for reflection and inspiration to understand how the most visionary companies in the sector are transforming the way they lead, attract talent, and build brands with soul, where culture is no longer a complement but the foundation on which the entire business rests.
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