HIP 2026
The leading Horeca innovation event
Book your space
Exhibit
Include HIP in your marketing plan and boost sales
Visit
16-18 February 2026 - IFEMA Madrid | 10:00 - 19:00 h
Tickets
Congress
Hospitality 4.0, the world largest congress on trends and new concepts
Activities
Networking, business opportunities and quality leads
Awards
We reward the most innovative hospitality companies
Submit your proposal
Partners
Companies, associations and media supporting in HIP
Media
Press releases and graphic material
16 -18 February 2026 IFEMA - Madrid
HIP is the largest meeting point for the hospitality sector, where entrepreneurs and professionals find inspiration and access innovation and solutions to improve their businesses in a new era of significant changes and opportunities for those willing to take on the challenge.
The Hospitality 4.0 Congress is the only knowledge platform where 757 international experts have presented the latest concepts, disruptive ideas, and best strategies to enhance management, innovate, and boost every area of a hospitality business. With a 3-day agenda featuring over 30 summits tailored to each professional profile and industry segment: operations, management, digitalization, AI, robotics, sustainability, delivery, customer experience…
Discover 10 keys to understanding hospitality in 2026.
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