Rafael González

Managing Partner and Founder of Vivential Value, a Barcelona-based company specialising in innovation in tourism intelligence. He has led the design of sectoral benchmarks such as the “iRON Online Reputation Index®” or the “Visitor Experience Monitors” applied in leading destinations in Spain and LATAM in different sectors (Accommodation, Catering, Culture, Nature, Beaches, etc.) and is included in Sergestur’s list of the 150 professionals of reference in tourism in Spain.