19-21 FEBRUARY 2024

Miguel Afán de Ribera García-Liñán


Partner of the Travel, Hospitality & Leisure Vertical


Simon-Kucher & Partners

Miguel Afán de Ribera García-Liñán

After creating his own sports marketing company, Miguel joined Simon-Kucher & Partners in 2011. Today he is a partner in the Leisure and Tourism vertical in Iberia and LATAM. He completed an MBA at IE Business School and an executive programme at Harvard Business School. He has been developing his professional career in strategy and marketing consulting for more than 12 years and is a specialist in comprehensive revenue enhancement programmes. Expanding his offering to advise clients on how to optimise every lever of their business strategy: product, innovation, marketing, sales and pricing.