Position:

José Luis, CMO of GOIKO, has 13 years of experience in the world of Marketing. He started at the consultancy firm GfK, before moving to the travel retail sector at Dufry. In 2021 he joined GOIKO as Head of Marketing Strategy & Customer Insights until summer 2022, when he was appointed CMO. Jose Luis studied Business Administration & Market Research at ESIC, and holds an Executive Master in Digital Business (ISDI Business School) and a PDD (IESE Business School).
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