Jorge Lurueña Hernandez

Jorge began his career at Merrill Lynch Boston, SBC Warburg and Alpha Corporate. In 2002 he became CEO of Lurca, the second largest Burger King franchise in Spain and then founded Grupo Montalur, the country’s largest 100 Montaditos franchise, in 2004. He founded Mapal in 2007 and, today, focuses on shaping the company’s culture and values. He also defines the product vision, global strategy and direction, and trains a great team to help him achieve it.