Jaume Betrian

Betrian is responsible for the general management, digital development, sales and marketing of the company’s product range, with kombucha as its flagship product. He is in charge of web and app development and data science, as well as leading industrial operations. Entrepreneurship is in his blood and after working in large marketing departments such as PepsiCo or Kraft Foods, he studied an MBA at IESE Business School. Later, he founded and became CEO of the start-up Ofertia.