Guillermo Arrieta Salazar


Customer Marketing and Development Director


Mahou San Miguel

Graduate in Economics and Business Studies from the University of Deusto, he has completed the ADECA Programme at the San Telmo Institute in Seville. He joined Mahou San Miguel in 2012 as Director of Business Development and Customer Marketing, reporting to the General Manager in Spain, and has a team of more than 50 professionals who manage Business Intelligence & Shopper Understanding, Category Growth Strategies (On&Off trade) and Route to Market Design.