Eduardo Serrano Martínez


Executive President


ESM y asociados

Partner and General Director of ESMA, one of the leading consulting firms in LATAM for tourist destinations, hotels and catering companies, he is also president of AIDABE – Ibero-American Association of Food and Beverage Directors – Executive Chefs, while combining these activities with teaching, highlighting his work as Coordinator of the Master in Food & Beverage Management of the Basque Culinary Center and the Official Master in Hotel Management of the UCAM.