Cristina Serra Sánchez


Global Senior Vice President Brand, Experience & Customer Strategy


Radisson Hotel Group

Responsible for Brand strategy, guest experience, Customer strategy including loyalty, Marketing, Social media and PR.
In RHG since 2017, following 20 years of experience in airlines and hotels.NH Hotels, Spanair, and Vueling. Fluent in English, Spanish, Catalan, French, and Italian, holds a MBA from ESADE. She also has a Masters Science in Embedded Systems from Sussex University, Aeronautical and Electronic Engineering from the University of Wales, and Industrial Electronics Engineer from EUSS.