Italian by origin, from an entrepreneurial family. Starting at IKEA as a coworker in a store in Italy, in Milan. 4 years later came Rome as store manager, then Barcelona, an adventure of almost 9 years in which we took the store to be awarded as the best IKEA store in the world. A stint in the Netherlands in the IKEA franchise company led me to be responsible for the implementation of the concept globally. For the last 3 years I have been regional manager at IKEA Spain.