• 08/03/2022
  • 10:30 - 10:45
  • Auditorium 2
  • Premium VIP Pass
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This summit revolves around 5 strategic areas to face the new challenges of the industry: the importance of leadership in the industry as a key to the strategic transformation of Spain, which has been committed for years to pivot from volume to quality, and now is the great opportunity to invest in the long term, modernising the fabric and relaunching Spain as number one in tourism competitiveness with a “hypercompetitive” model focused on attracting and retaining a higher quality tourism; the management of people as the main asset of the industry in the regulatory framework; the management of people as the main asset of the industry in the regulatory framework; the analysis of the investment made in many of our country’s tourist destinations and assets in recent months – and planned – by investors, operators and hotel groups in their assets with the aim of repositioning them, raising the quality of tourist demand with projects that also have a driving and multiplying impact on the industry; digital transformation and the intensive use of technology as a strength and opportunity in organisations and sustainability linked to the SDGs.

Speakers

David Rodríguez

David Rodríguez

Partner of Tourism, Hospitality & Leisure industry

Deloitte