Volver a Agenda The VIP Room – The customer at the heart of the strategy: B2B2C. Evolution of relationship models. Main Auditorium CaixaBank Tue 07 Mar | 11:30 - 12:05 Premium VIP Pass Ponentes Moderadores Mathieu Herrero Concepts and Standards Director Areas Guillermo Arrieta Salazar Customer Marketing and Development Director Mahou San Miguel Cristina Serra Sánchez Global Senior Vice President Brand, Experience & Customer Strategy Radisson Hotel Group Antonio Ibáñez Partner Deloitte Digital