The challenge of leading a large restaurant brand

Leading a great brand is complex and even more so in these times. So is leading it. And making the brand a great social reference, even more so. Personal, professional and business challenges are mixed in the reflections of our CEOs who have become CEOs with a lot of effort, seeing their brands grow and evolve every day by listening to their customers, transforming society and relying on the teams they work with on a daily basis.