Seduction Manual for the Premium and MICE customer

  • 07/03/2022
  • 13:15 - 14:00
  • Main Auditorium CaixaBank
  • Business Pass
  • Comparte esta sesión:

Madrid is quality and Madrid is tourism competitiveness. The Spanish capital is undergoing continuous transformation to continue to be a world reference for meetings, events and incentives and is climbing up the rankings in attracting luxury tourism. The interest of large international chains, with numerous openings of superior category hotels, has led to the city’s growing interest in luxury tourism. This round table debate analyses the key factors for seducing tourists with high purchasing power and consolidating its excellent positioning in the MICE industry through the unavoidable collaboration between the private sector and the public administration.

Speakers

José Ángel Esteban

José Ángel Esteban

Director Regional de Operaciones

NH Madrid

Javier Pérez Jiménez

Javier Pérez Jiménez

General Director

VP Hoteles

Mar de Miguel Colom

Mar de Miguel Colom

Executive Vice President

Asociación Empresarial Hotelera de Madrid - AEHM

Natalia Ros Bárbara

Natalia Ros Bárbara

Editor & Founding Partner

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