• 07/03/2022
  • 12:45 - 13:15
  • Main Auditorium CaixaBank
  • Business Pass
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The incorporation of the Landscape of Light in the UNESCO World Heritage List, as well as its urban transformation and the new hotels of international chains, consolidate Madrid as a tourist capital. This round table analyses a joint value proposal by the entire value chain, innovative and within the framework of a sustainable tourism model, which will enable Madrid to position itself as a destination with a unitary message and boost its profitability, productivity and attractiveness for travellers, with a balanced product and customer mix.  

Speakers

Mar de Miguel Colom

Mar de Miguel Colom

Executive Vice President

Asociación Empresarial Hotelera de Madrid - AEHM

Eva Ballarín

Eva Ballarín

Director

Hospitality 4.0 Congress