Influencer marketing, myth or reality? Zielou Madrid case study

  • 08/03/2023
  • 12:25 - 12:40
  • Digital Theatre
  • Business Pass
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Much is said about the reliability of influencers, if their influence is real or fictitious, if they really help to give visibility to a brand or if they are just fairy tales. Through a success story, you will see how Zielou positioned itself as the trendiest restaurant in Madrid through actions with influencers.

Speakers

Pablo Lago

Pablo Lago

Business Manager

Madrid Exposiciones y Eventos Urbanos

Introduced by:

Antonio Lloréns

Antonio Lloréns

F&B Department Director

Meliá Hotels International