How to increase TRevPAR from F&B area

  • 07/03/2022
  • 11:45 - 12:15
  • Auditorium 3
  • Premium VIP Pass
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Analysis of F&B in the increase in ADR and TRevPAR, which has gone from providing a service to the guest to generating a brand and thus becoming an accelerator of room and meeting room bookings, as it is one of the factors that has the greatest impact on the purchase decision. How to add value to the hotel product and give attributes to the brand; design for each point of sale a suitable offer in accordance with the needs of the typical client in a profitable and sustainable way, optimising human and material resources.

Speakers

Sergio Mellado González

Sergio Mellado González

F&B Corporate Director

Catalonia Hotels&Resorts

José María Recio de la Fuente

José María Recio de la Fuente

F&B Director

Único Hotels

Aida Muñoz Flores

Aida Muñoz Flores

Director of Revenue Strategy

Hotel Investment Partners

Eduardo Serrano Martínez

Eduardo Serrano Martínez

President

Eduardo Serrano Martínez