Healthy Eating: Self-Care as a New Key in Restoration

Self-care has evolved from a trend to a necessity, redefining the way consumers choose to eat. In 2025, concepts like Aspirational Aging and Precision Nutrition drive the demand for gastronomic options that combine flavor, health, and overall well-being. For restaurateurs, this transformation represents a unique opportunity to differentiate themselves and build loyalty with an increasingly conscious audience. However, in Spain, only a few pioneers like Honest Greens, Flax & Kale, or Superchulo have managed to capitalize on this niche, leaving ample space for new businesses that bet on healthy dining. How to take advantage of this gap and turn it into a competitive advantage?