BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Nebext//Agenda//ES CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Nebext Agenda X-WR-TIMEZONE:Europe/Madrid BEGIN:VEVENT UID:session-180058@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T103000 DTEND;TZID=Europe/Madrid:20260216T104500 SUMMARY:Welcome to HIP 2026 by Erika Silva & Manel Bueno DESCRIPTION:Discover the latest news and trends in HORECA for the 10th ed ition of HIP. URL:https://www.expohip.com/en/agenda-sessions/welcome-to-hip-2026-by-eri ka-silva-manel-bueno-20260216/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-180053@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T103000 DTEND;TZID=Europe/Madrid:20260216T110000 SUMMARY:Brand Desire: from attention to loyalty DESCRIPTION:In an environment where attention is the scarcest resource\, the challenge is to create lasting connections. This conversation explore s how authentic experiences transform curiosity into connection\, connect ion into conversion\, and conversion into emotional loyalty. Because succ ess lies not in attracting people\, but in making them want to return. URL:https://www.expohip.com/en/agenda-sessions/brand-desire-from-attentio n-to-loyalty-20260216/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-180057@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T103000 DTEND;TZID=Europe/Madrid:20260216T110000 SUMMARY:How to turn a concept into a scalable brand DESCRIPTION:Pastry and bakery as a business\, not just a trade. This pane l brings together brands that have successfully transformed a recognizabl e product into a solid\, profitable\, and scalable brand\, combining iden tity\, consistency\, and a sound business model. We'll discuss how to gro w without losing coherence\, standardization\, expansion\, and strategic decisions that allow businesses to compete in an increasingly saturated m arket\, where brand and experience are just as important as the product i tself. URL:https://www.expohip.com/en/agenda-sessions/how-to-turn-a-concept-into -a-scalable-brand-20260216/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-180777@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T103000 DTEND;TZID=Europe/Madrid:20260216T110000 SUMMARY:The Emperor’s new suit DESCRIPTION:There are things that don't add up in the restaurant market\, from the arrival of debt funds to the future of delivery\, not to mentio n the contrast between the avalanche of independent openings and the stre amlining of the large chains' existing premises. This is a data-driven vi ew of the restaurant market to better understand our context and how to m anage it in a complex time. URL:https://www.expohip.com/en/agenda-sessions/the-emperors-new-suit-2026 0216/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-182772@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T103000 DTEND;TZID=Europe/Madrid:20260216T110000 SUMMARY:Delivery\, how to sell beyond the counter DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/delivery-how-to-sell-beyon d-the-counter-20260216/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-184877@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T103000 DTEND;TZID=Europe/Madrid:20260216T110000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-29/ LOCATION:Auditorium Campofrío Healthcare END:VEVENT BEGIN:VEVENT UID:session-180060@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T104500 DTEND;TZID=Europe/Madrid:20260216T105500 SUMMARY:Welcome from President Hostelería de España DESCRIPTION:José Almeida welcomes the third edition of Horeca Futura at HIP 2026. URL:https://www.expohip.com/en/agenda-sessions/welcome-from-president-hos teleria-de-espana-20260216/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-180054@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T104500 DTEND;TZID=Europe/Madrid:20260216T110000 SUMMARY:New laws for gastronomy DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/new-laws-for-gastronomy-20 260216/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-180064@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T105500 DTEND;TZID=Europe/Madrid:20260216T113000 SUMMARY:The New Front of House: Talent Transforming the Guest Experience DESCRIPTION:The dining room is no longer just about service: it's about e xperience\, hospitality\, and storytelling. It's the human side of gastro nomy: the one that observes\, interprets\, accompanies\, and creates memo ries. At a time when attracting talent is a critical challenge for the se ctor\, this session explores how to dignify\, professionalize\, and revol utionize this profession to connect with new generations and strengthen t he sustainability of the hospitality business. URL:https://www.expohip.com/en/agenda-sessions/the-new-front-of-house-tal ent-transforming-the-guest-experience-20260216/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-182252@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T110000 DTEND;TZID=Europe/Madrid:20260216T111500 SUMMARY:Gastronomy as a cultural heritage driving sustainable and quality tourism DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/gastronomy-as-a-cultural-h eritage-driving-sustainable-and-quality-tourism-20260216/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-180061@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T110000 DTEND;TZID=Europe/Madrid:20260216T112000 SUMMARY:Starbucks Rewards: humanizing the digital channel DESCRIPTION:In the new era of tourism\, loyalty is no longer measured in points\, but in belonging. 'Membership Mindset' proposes understanding lo yalty through emotion and shared identity: travelers seek not only experi ences\, but also communities aligned with their tastes and preferences. P rivate clubs embody this new paradigm where exclusivity arises from authe ntic connection and shared values. URL:https://www.expohip.com/en/agenda-sessions/starbucks-rewards-humanizi ng-the-digital-channel-20260216/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-182251@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T110000 DTEND;TZID=Europe/Madrid:20260216T112000 SUMMARY:Ilunion hotels: an innovative management model\, successful commi tment to accessibility and sustainability. DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/ilunion-hotels-an-innovati ve-management-model-successful-commitment-to-accessibility-and-sustainabi lity-20260216/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-183224@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T110000 DTEND;TZID=Europe/Madrid:20260216T113000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-5/ LOCATION:Stand Hiopos Solutions (Pabellón 3 - 3D424) END:VEVENT BEGIN:VEVENT UID:session-180063@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T110000 DTEND;TZID=Europe/Madrid:20260216T113000 SUMMARY:LEGRAND CARE | The Digital Ecosystem for Continuity of Care DESCRIPTION:Legrand Care presents a Digital Ecosystem focused on Continui ty of Care\, integrating platforms\, devices\, and connectivity. Its purp ose is to guarantee coordinated and continuous care\, from the residentia l setting to the home\, facilitating connections between professionals\, users\, and devices. URL:https://www.expohip.com/en/agenda-sessions/legrand-care-the-digital-e cosystem-for-continuity-of-care-20260216/ LOCATION:CareHub Theatre END:VEVENT BEGIN:VEVENT UID:session-180317@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T110000 DTEND;TZID=Europe/Madrid:20260216T113000 SUMMARY:The Gran Vida Model: Making Small and Medium-Sized Care Homes Pro fitable DESCRIPTION:The presentation will outline the management model for small and medium-sized care homes developed by Grup Gran Vida and demonstrate h ow this approach proves to be fully viable and profitable when management is professionalized. I will explain why profitability depends not only o n the size of the facility\, but also on operational efficiency\, persona lized care\, team stability\, and adaptability. URL:https://www.expohip.com/en/agenda-sessions/the-gran-vida-model-making -small-and-medium-sized-care-homes-profitable-20260216/ LOCATION:Auditorium Campofrío Healthcare END:VEVENT BEGIN:VEVENT UID:session-184704@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T110000 DTEND;TZID=Europe/Madrid:20260216T113000 SUMMARY:The unexpected coffee: innovation and experience with Ferran Adri à x Lavazza DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/the-unexpected-coffee-inno vation-and-experience-with-ferran-adria-x-lavazza-20260216/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-180538@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T110000 DTEND;TZID=Europe/Madrid:20260216T120000 SUMMARY:The real price of haute cuisine DESCRIPTION:Tasting menus: expensive or undervalued? Margins and the real cost (of the product and the staff). Haute cuisine: culture or luxury fo r the few? URL:https://www.expohip.com/en/agenda-sessions/the-real-price-of-haute-cu isine-20260216/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-182253@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T111500 DTEND;TZID=Europe/Madrid:20260216T120000 SUMMARY:Technological innovation and regulation in gastronomy: the impact of AI on food products\, services\, and businesses DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/technological-innovation-a nd-regulation-in-gastronomy-the-impact-of-ai-on-food-products-services-an d-businesses-20260216/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-180066@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T112000 DTEND;TZID=Europe/Madrid:20260216T114000 SUMMARY:Back to Basics DESCRIPTION:In this new era where AI dominates all conversations and stra tegies\, it is more necessary than ever to put the customer at the center \, humanize the brand\, and revisit strategies that were forgotten during the years when Google's algorithm imposed its rules. URL:https://www.expohip.com/en/agenda-sessions/back-to-basics-20260216/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-180065@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T112000 DTEND;TZID=Europe/Madrid:20260216T120000 SUMMARY:How to Keep Surprising Customers in a Saturated Market DESCRIPTION:In a market where everything seems to be repeating itself and customers have become more demanding\, surprising others is no longer a bonus: it's a necessity. In this discussion\, we'll analyze how brands th at stand out continue to generate a 'wow' factor without resorting to sup erficiality\, combining creativity\, experience\, product\, and execution . We'll talk about what works today to stay relevant\, differentiate your self\, and ensure customers return time and time again. URL:https://www.expohip.com/en/agenda-sessions/how-to-keep-surprising-cus tomers-in-a-saturated-market-20260216/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-180067@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T113000 DTEND;TZID=Europe/Madrid:20260216T120000 SUMMARY:Uncomfortable innovation: management\, technology\, and AI in the creative workshop DESCRIPTION:For years\, innovation in pastry has been primarily associate d with product\, technique\, and creativity. However\, many of the most s ignificant transformations the sector is experiencing today are not happe ning in the workshop\, but rather in how projects are managed. This prese ntation proposes a different perspective on innovation in pastry\, focusi ng on a challenging kind of innovation that questions traditional decisio ns\, structures\, and models. Management\, increasingly supported by digi talization\, the use of data\, and technological tools such as artificial intelligence\, is becoming a key element for organizing processes\, impr oving decision-making\, and building more efficient and sustainable busin ess models. It offers a strategic reflection on how technology\, when app lied effectively\, does not replace creativity\, but rather organizes it\ , makes it viable\, and allows pastry projects to evolve in an increasing ly complex and demanding creative environment. URL:https://www.expohip.com/en/agenda-sessions/uncomfortable-innovation-m anagement-technology-and-ai-in-the-creative-workshop-20260216/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-180068@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T113000 DTEND;TZID=Europe/Madrid:20260216T120000 SUMMARY:CEGID | Transforming Clinical Documentation with AI — A Pioneer ing Case: Grup Pere Mata DESCRIPTION:A dialogue combining the experience of Grup Pera Mata with th e technical perspective of isalus and Cegid's commitment to privacy and e thics in AI. Ideal for all types of centers concerned with governance and trust within their facilities. Conclusions: 1- Principles for the respon sible use of AI in healthcare. 2- Technical and organizational measures t o protect data. 3- How to balance efficiency and ethics in clinical docum entation. 4- Experience from the pilot project\, main challenges\, and ne xt steps. URL:https://www.expohip.com/en/agenda-sessions/cegid-transforming-clinica l-documentation-with-ai-a-pioneering-case-grup-pere-mata-20260216/ LOCATION:CareHub Theatre END:VEVENT BEGIN:VEVENT UID:session-180077@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T113000 DTEND;TZID=Europe/Madrid:20260216T120000 SUMMARY:Caring Bars: Hospitality as the Invisible Network that Sustains t he Community DESCRIPTION:Bars are spaces of connection\, care\, and belonging that sus tain the community. In a context of growing loneliness and increasingly i mpersonal cities\, the hospitality industry acts as an invisible network that detects absences\, provides companionship\, connects\, and humanizes . This session reaffirms the social value of the bar as an emotional refu ge and as a key element of collective well-being. URL:https://www.expohip.com/en/agenda-sessions/caring-bars-hospitality-as -the-invisible-network-that-sustains-the-community-20260216/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-180318@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T113000 DTEND;TZID=Europe/Madrid:20260216T121500 SUMMARY:Football Reminiscence Project DESCRIPTION:Football evokes intense emotions and\, therefore\, almost ind elible memories. This is the basis of the Football 'Reminiscence' Project \, a non-pharmacological therapy program whose essential objective is to stimulate and recover\, through football\, memories associated with child hood\, youth\, and adulthood to help slow cognitive decline in older adul ts\, people with brain damage\, and people with mental health problems. URL:https://www.expohip.com/en/agenda-sessions/football-reminiscence-proj ect-20260216/ LOCATION:Auditorium Campofrío Healthcare END:VEVENT BEGIN:VEVENT UID:session-180070@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T114000 DTEND;TZID=Europe/Madrid:20260216T120000 SUMMARY:Driving Loyalty DESCRIPTION:The journey towards emotional fidelity. URL:https://www.expohip.com/en/agenda-sessions/driving-loyalty-20260216/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-183225@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T114500 DTEND;TZID=Europe/Madrid:20260216T121500 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-6/ LOCATION:Stand Hiopos Solutions (Pabellón 3 - 3D424) END:VEVENT BEGIN:VEVENT UID:session-182173@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T120000 DTEND;TZID=Europe/Madrid:20260216T121000 SUMMARY:The Wealth of Rural Areas and the Uniqueness of Small Producers DESCRIPTION:Faced with the increasing standardization of the gastronomic offering\, rural\, traditional and small producers emerge as a key source of identity and differentiation\, capable of restoring uniqueness and me aning to the value proposition. URL:https://www.expohip.com/en/agenda-sessions/the-wealth-of-rural-areas- and-the-uniqueness-of-small-producers-20260216/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-180071@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T120000 DTEND;TZID=Europe/Madrid:20260216T122000 SUMMARY:Hospitality that stands out and sells DESCRIPTION:In this panel we will discuss how innovation visible to the c ustomer builds trust with the guest and ultimately translates into improv ed margins\, analyzing real decisions in experience\, processes and manag ement that directly impact the profitability of the business. URL:https://www.expohip.com/en/agenda-sessions/hospitality-that-stands-ou t-and-sells-20260216/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-180073@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T120000 DTEND;TZID=Europe/Madrid:20260216T123000 SUMMARY:Creativity\, control\, and profitability: the new equation for ba king DESCRIPTION:How do you balance creativity with efficiency and profitabili ty? This panel will analyze how management has become key to sustaining i nnovative projects without losing their identity. URL:https://www.expohip.com/en/agenda-sessions/creativity-control-and-pro fitability-the-new-equation-for-baking-20260216/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-182149@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T120000 DTEND;TZID=Europe/Madrid:20260216T123000 SUMMARY:Rapid expansion and the importance of packaging for scaling up DESCRIPTION:If there's one thing El Obrador De Goya\, Do Eat!\, and Grupo Lew Brand have in common\, it's their exponential expansion\, having eac h opened more than 40 locations in a short period. In this roundtable dis cussion moderated by Carlos Ortiz\, Strategic Director of Envapro\, we'll talk about the challenges of rapid expansion and the importance and chal lenges of scaling packaging and its impact on the customer experience\, e specially in delivery and takeout. URL:https://www.expohip.com/en/agenda-sessions/rapid-expansion-and-the-im portance-of-packaging-for-scaling-up-20260216/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-180118@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T120000 DTEND;TZID=Europe/Madrid:20260216T124500 SUMMARY:HIP 2026 Opening Ceremony DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/hip-2026-opening-ceremony- 20260216/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-180539@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T120000 DTEND;TZID=Europe/Madrid:20260216T130000 SUMMARY:Is a Restaurant Enough? Identity\, Focus and Trade-Offs DESCRIPTION:To grow\, or not to grow… why open multiple restaurants ins tead of focusing on one? Culinary identity: is it better protected with o ne restaurant or several? Delegating vs. being present. When a chef tries other paths… and returns or stays. URL:https://www.expohip.com/en/agenda-sessions/is-a-restaurant-enough-ide ntity-focus-and-trade-offs-20260216/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-180072@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T121000 DTEND;TZID=Europe/Madrid:20260216T122500 SUMMARY:Local as a Value Driver DESCRIPTION:How local products not only enrich the assortment\, but also connect with the consumer\, boost the perception of quality\, and become a real lever for growth and sales. URL:https://www.expohip.com/en/agenda-sessions/local-as-a-value-driver-20 260216/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-182174@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T122500 DTEND;TZID=Europe/Madrid:20260216T124500 SUMMARY:From the land to the table. Emotion\, story and experience DESCRIPTION:When the connection with origin\, history and identity allows you to differentiate the offer and transform it into a memorable experie nce\, capable of generating bond\, emotion and sustainable differentiatio n. URL:https://www.expohip.com/en/agenda-sessions/from-the-land-to-the-table -emotion-story-and-experience-20260216/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-180074@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T123000 DTEND;TZID=Europe/Madrid:20260216T130000 SUMMARY:Change without Breaking: How to Innovate in Traditional Structure s DESCRIPTION:How do you innovate in businesses with tradition\, identity\, and a pre-existing structure? This panel will explore how to introduce m anagement changes without losing coherence\, culture\, or viability. URL:https://www.expohip.com/en/agenda-sessions/change-without-breaking-ho w-to-innovate-in-traditional-structures-20260216/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-180075@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T123000 DTEND;TZID=Europe/Madrid:20260216T130000 SUMMARY:AUSOLAN | The Single Supplier Service Revolution in the Social-He althcare Sector DESCRIPTION:We bring you efficiency and flexibility. With our Single Prov ider service\, you maintain control over your dining service. We help you become more efficient and profitable by providing professional advice in all service-related areas. We adapt to your needs so you can continue co oking and taking care of your loved ones. URL:https://www.expohip.com/en/agenda-sessions/ausolan-the-single-supplie r-service-revolution-in-the-social-healthcare-sector-20260216/ LOCATION:CareHub Theatre END:VEVENT BEGIN:VEVENT UID:session-183226@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T123000 DTEND;TZID=Europe/Madrid:20260216T130000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-7/ LOCATION:Stand Hiopos Solutions (Pabellón 3 - 3D424) END:VEVENT BEGIN:VEVENT UID:session-184705@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T123000 DTEND;TZID=Europe/Madrid:20260216T130000 SUMMARY:How Brands that Truly Connect Are Growing Today DESCRIPTION:The market has changed\, and so have customers: a good produc t is no longer enough. Now\, the brands that grow are those that understa nd how to combine strategy\, storytelling\, and execution. In this sessio n\, we'll analyze the factors that truly drive growth today: memorable ex periences\, agile operations\, messages that matter\, and an authentic em otional connection with the customer. URL:https://www.expohip.com/en/agenda-sessions/how-brands-that-truly-conn ect-are-growing-today-20260216/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-185392@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T123000 DTEND;TZID=Europe/Madrid:20260216T131500 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-22/ LOCATION:Stand The Fork (Pabellón 3 - 3D472) END:VEVENT BEGIN:VEVENT UID:session-180365@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T124500 DTEND;TZID=Europe/Madrid:20260216T131500 SUMMARY:Rehabilitating to De-Institutionalize: The Challenge of Elderly C are Homes DESCRIPTION:A genuine commitment to deinstitutionalization requires concr ete measures to increase the autonomy and capabilities of older adults\, enabling them to maintain their life plans. At Vitalia\, we are fully com mitted to this goal\, and as part of our new residential model\, we have incorporated Intensive Therapy Units (ICUs) into our centers\, equipped w ith advanced technology and staffed by qualified professionals to provide innovative rehabilitation therapies. URL:https://www.expohip.com/en/agenda-sessions/rehabilitating-to-de-insti tutionalize-the-challenge-of-elderly-care-homes-20260216/ LOCATION:Auditorium Campofrío Healthcare END:VEVENT BEGIN:VEVENT UID:session-182175@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T124500 DTEND;TZID=Europe/Madrid:20260216T131500 SUMMARY:The Value of Origin: Opportunities in Defending Rural Production within Supply Chains DESCRIPTION:Understanding the importance of protecting rural production a s the foundation for sustainable\, resilient\, and fair food systems is n ot only ethical or necessary\, but also strategically valuable in today's value chains. URL:https://www.expohip.com/en/agenda-sessions/the-value-of-origin-opport unities-in-defending-rural-production-within-supply-chains-20260216/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-180076@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T130000 DTEND;TZID=Europe/Madrid:20260216T133000 SUMMARY:HDS FORMACIÓN | Training the Human Side with Machines DESCRIPTION:How AI creates real-world scenarios to improve communication\ , leadership\, and conflict resolution. URL:https://www.expohip.com/en/agenda-sessions/hds-formacion-training-the -human-side-with-machines-20260216/ LOCATION:CareHub Theatre END:VEVENT BEGIN:VEVENT UID:session-180540@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T130000 DTEND;TZID=Europe/Madrid:20260216T133000 SUMMARY:How to Build Team Engagement DESCRIPTION:Round table discussion focused on how to move from constant t urnover to real commitment of teams in the hospitality industry\, address ing the key leadership\, culture and systems that allow people to be invo lved beyond salary\, with a focus on practical decisions that improve sta bility\, attitude and daily performance\, designed for managers who seek aligned\, responsible and sustainable teams over time. URL:https://www.expohip.com/en/agenda-sessions/how-to-build-team-engageme nt-20260216/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-184706@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T130000 DTEND;TZID=Europe/Madrid:20260216T133000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-23/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-180541@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T130000 DTEND;TZID=Europe/Madrid:20260216T140000 SUMMARY:Is the Customer Always Right? DESCRIPTION:The foodie figure and unrealistic expectations. The viral eff ect. The change in service due to mobile phones. Limits and lack of respe ct in the dining room. URL:https://www.expohip.com/en/agenda-sessions/is-the-customer-always-rig ht-20260216/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-183227@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T131500 DTEND;TZID=Europe/Madrid:20260216T134500 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-8/ LOCATION:Stand Hiopos Solutions (Pabellón 3 - 3D424) END:VEVENT BEGIN:VEVENT UID:session-182176@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T131500 DTEND;TZID=Europe/Madrid:20260216T134500 SUMMARY:From Origin to Customer: Shortening Distances DESCRIPTION:Discover how industry leaders are reducing the distance betwe en producer and consumer by increasing sustainability\, efficiency\, and value. URL:https://www.expohip.com/en/agenda-sessions/from-origin-to-customer-sh ortening-distances-20260216/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-180366@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T131500 DTEND;TZID=Europe/Madrid:20260216T141500 SUMMARY:Social-Healthcare Technology: Success Stories DESCRIPTION:This round table discussion will share some projects and succ ess stories in the implementation of different technologies in residentia l and geriatric management. URL:https://www.expohip.com/en/agenda-sessions/social-healthcare-technolo gy-success-stories-20260216/ LOCATION:Auditorium Campofrío Healthcare END:VEVENT BEGIN:VEVENT UID:session-180078@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T132000 DTEND;TZID=Europe/Madrid:20260216T140000 SUMMARY:Burger Economy: How Brands that Connect and Scale Grow DESCRIPTION:A discussion to understand what the leading brands in the new burger economy are doing: how they build relevance\, how they scale with out losing their identity\, and what strategic decisions explain their gr owth in an increasingly competitive market. URL:https://www.expohip.com/en/agenda-sessions/burger-economy-how-brands- that-connect-and-scale-grow-20260216/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-185752@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T133000 DTEND;TZID=Europe/Madrid:20260216T134000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-31/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-180079@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T133000 DTEND;TZID=Europe/Madrid:20260216T140000 SUMMARY:Evolution and Creation of the ‘Ice Cream’ Concept: From Cockt ail to Greek Yogurt DESCRIPTION:Just when we think something is impossible or that a concept has reached its maximum potential\, we see how entrepreneurial people mak e it possible\, continue creating\, continue innovating\, and generate ap peal and evolution by creating concepts or evolving to meet the needs of the public. URL:https://www.expohip.com/en/agenda-sessions/evolution-and-creation-of- the-ice-cream-concept-from-cocktail-to-greek-yogurt-20260216/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-184708@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T133000 DTEND;TZID=Europe/Madrid:20260216T140000 SUMMARY:Strategies That Worked Yesterday: Do They Still Work for Today’ s Customer? DESCRIPTION:Consumer behavior has changed more in five years than in the previous two decades. However\, many businesses continue to apply the sam e old formulas: the same messages\, the same service models\, and the sam e business decisions. In this discussion\, we question which traditional practices still make sense\, which have become obsolete\, and what new ex pectations are defining today's customer. URL:https://www.expohip.com/en/agenda-sessions/strategies-that-worked-yes terday-do-they-still-work-for-todays-customer-20260216/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-180080@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T134000 DTEND;TZID=Europe/Madrid:20260216T140000 SUMMARY:Hospitality + X: New Alliances Redefining the Experience DESCRIPTION:This session would explore how the hospitality industry is tr anscending its own territory to integrate with other industries that want to take advantage of connecting with the public\, and how\, for the hote lier\, these alliances represent a new path to growth\, positioning\, and economic diversification. URL:https://www.expohip.com/en/agenda-sessions/hospitality-x-new-alliance s-redefining-the-experience-20260216/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-182177@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T134500 DTEND;TZID=Europe/Madrid:20260216T140000 SUMMARY:10 years of Supply Chain Summit!! DESCRIPTION:Past\, present and future… Next stop? URL:https://www.expohip.com/en/agenda-sessions/10-years-of-supply-chain-s ummit-20260216/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-184709@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T140000 DTEND;TZID=Europe/Madrid:20260216T142500 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-24/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-183512@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T150000 DTEND;TZID=Europe/Madrid:20260216T153000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-10/ LOCATION:Stand Hiopos Solutions (Pabellón 3 - 3D424) END:VEVENT BEGIN:VEVENT UID:session-180087@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T153000 DTEND;TZID=Europe/Madrid:20260216T154000 SUMMARY:AERCE Hospitality Lab at the Center of Innovation DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/aerce-hospitality-lab-at-t he-center-of-innovation-20260216/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-184710@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T153000 DTEND;TZID=Europe/Madrid:20260216T154500 SUMMARY:AI in Horeca: regaining control of time and margins DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/ai-in-horeca-regaining-con trol-of-time-and-margins-20260216/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-182775@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T153000 DTEND;TZID=Europe/Madrid:20260216T155000 SUMMARY:Spicy flavors as a trend in liquid gastronomy DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/spicy-flavors-as-a-trend-i n-liquid-gastronomy-20260216/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-181180@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T153000 DTEND;TZID=Europe/Madrid:20260216T160000 SUMMARY:Learning to Grow: Continuous Training as the Engine of New Hospit ality Talent DESCRIPTION:In a constantly evolving sector\, continuous training has bec ome a key tool for competitiveness and talent retention. Through diverse experiences and business models\, a panel of leading chefs will demonstra te how they integrate training into their daily work culture to boost pro ductivity\, innovation\, and improve the sustainability of their teams. URL:https://www.expohip.com/en/agenda-sessions/learning-to-grow-continuou s-training-as-the-engine-of-new-hospitality-talent-20260216/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-180897@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T153000 DTEND;TZID=Europe/Madrid:20260216T160000 SUMMARY:Evolution of Limited Service Hotels in Spain DESCRIPTION:Limited Service hotels have established themselves as one of the most dynamic segments within the Spanish hotel market\, driven by cha nges in traveler habits\, operational efficiency\, and new value proposit ions. This session will analyze how this model has evolved in recent year s\, its current positioning\, and the opportunities it offers in both urb an and tourist destinations. URL:https://www.expohip.com/en/agenda-sessions/evolution-of-limited-servi ce-hotels-in-spain-20260216/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-184157@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T153000 DTEND;TZID=Europe/Madrid:20260216T160000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-17/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-185286@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T154000 DTEND;TZID=Europe/Madrid:20260216T160000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-32/ LOCATION:CareHub Theatre END:VEVENT BEGIN:VEVENT UID:session-180089@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T154000 DTEND;TZID=Europe/Madrid:20260216T160000 SUMMARY:The New Era of Hospitality: Keys to a Sector in Transformation DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/the-new-era-of-hospitality -keys-to-a-sector-in-transformation-20260216/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-182777@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T154500 DTEND;TZID=Europe/Madrid:20260216T160000 SUMMARY:The hidden factory: how AI unlocks profitability in the hospitali ty sector DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/the-hidden-factory-how-ai- unlocks-profitability-in-the-hospitality-sector-20260216/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-183513@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T154500 DTEND;TZID=Europe/Madrid:20260216T161500 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-11/ LOCATION:Stand Hiopos Solutions (Pabellón 3 - 3D424) END:VEVENT BEGIN:VEVENT UID:session-184713@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T155000 DTEND;TZID=Europe/Madrid:20260216T161000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-25/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-180091@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T160000 DTEND;TZID=Europe/Madrid:20260216T163000 SUMMARY:Procurement in Uncertain Times: Anticipating and Mitigating Globa l Impacts DESCRIPTION:Panel discussion on how Procurement departments can anticipat e and mitigate impacts in an uncertain global context. Topics to be addre ssed include geopolitical tensions\, price volatility\, and natural disas ters\, as well as mitigation strategies such as diversification\, nearsho ring\, contract adaptation\, supplier management in high-risk areas\, and early warning systems—all through cross-functional collaboration. URL:https://www.expohip.com/en/agenda-sessions/procurement-in-uncertain-t imes-anticipating-and-mitigating-global-impacts-20260216/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-180367@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T160000 DTEND;TZID=Europe/Madrid:20260216T163000 SUMMARY:Strengthening Bonds: Family and Community Engagement in Elderly C are and Its Impact DESCRIPTION:Active family involvement and the integration of residents in to the local community are essential for the holistic development of seni or living facilities. We will explore how collaboration with families and the openness of these facilities to their surroundings can transform the experience of residents and their families. Through initiatives within a framework of corporate social responsibility (CSR)\, the aim is to foste r community life where residences not only provide care but also act as a driving force for local development. We will examine examples of success ful projects and partnerships that\, by involving diverse stakeholders in the area\, not only improve the quality of life for residents but also i ncrease their satisfaction and that of their families\, creating a virtuo us cycle that enhances the overall customer experience. URL:https://www.expohip.com/en/agenda-sessions/strengthening-bonds-family -and-community-engagement-in-elderly-care-and-its-impact-20260216/ LOCATION:Auditorium Campofrío Healthcare END:VEVENT BEGIN:VEVENT UID:session-182620@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T160000 DTEND;TZID=Europe/Madrid:20260216T163000 SUMMARY:LAMALIT CARE | Comfort and Technology Serving Users and Caregiver s: A New Vision of Assisted Beds DESCRIPTION:The comfort of patients in care beds deserves special attenti on. Inspired by the philosophy of restful sleep at home\, these solutions transform the experience in residential care facilities. Furthermore\, t he incorporation of fall\, presence\, and humidity sensors improves the q uality of life for patients and optimizes the work of healthcare staff. URL:https://www.expohip.com/en/agenda-sessions/lamalit-care-comfort-and-t echnology-serving-users-and-caregivers-a-new-vision-of-assisted-beds-2026 0216/ LOCATION:CareHub Theatre END:VEVENT BEGIN:VEVENT UID:session-180090@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T160000 DTEND;TZID=Europe/Madrid:20260216T163000 SUMMARY:Artificial Intelligence: what is really working DESCRIPTION:In this session\, several professionals will share real-world case studies of how they are applying artificial intelligence in their b usinesses: from internal operations and processes to marketing\, customer experience\, and decision-making. URL:https://www.expohip.com/en/agenda-sessions/artificial-intelligence-wh at-is-really-working-20260216/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-180525@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T160000 DTEND;TZID=Europe/Madrid:20260216T163000 SUMMARY:Hotel Management and Investment: 2025 Wrap-Up and 2026 Outlook DESCRIPTION:The hotel sector will close out 2025 in a context of normaliz ing demand\, pressure on operating costs\, and a more selective investmen t market. This keynote will offer a strategic overview of the state of ho tel management and the trends influencing investment decisions. Key marke t indicators\, investor behavior\, and the outlook for 2026 will be revie wed\, providing insights to anticipate short- and medium-term opportuniti es and challenges. URL:https://www.expohip.com/en/agenda-sessions/hotel-management-and-inves tment-2025-wrap-up-and-2026-outlook-20260216/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-184327@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T160000 DTEND;TZID=Europe/Madrid:20260216T163000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-21/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-184714@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T161000 DTEND;TZID=Europe/Madrid:20260216T163000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-26/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-182804@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T163000 DTEND;TZID=Europe/Madrid:20260216T170000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-2/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-183514@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T163000 DTEND;TZID=Europe/Madrid:20260216T170000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-12/ LOCATION:Stand Hiopos Solutions (Pabellón 3 - 3D424) END:VEVENT BEGIN:VEVENT UID:session-180088@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T163000 DTEND;TZID=Europe/Madrid:20260216T170000 SUMMARY:INFORESIDENCIAS | ‘Here\, Food Matters’: How to Add Value to Nutrition in Care Homes DESCRIPTION:For over 25 years\, Inforesidencias has been promoting transp arency and quality in the residential care sector\, helping to build trus t and ensure rigorous standards in the care of older adults. Following th is same philosophy\, Aquí se come bien (Here We Eat Well) was created\, a tool that highlights something as essential as food through images and data visible to everyone. The project aims to showcase the daily reality of meals\, encourage continuous improvement\, and recognize the good work of care homes. This presentation is designed for professionals who belie ve that caring also means feeding residents well\, with transparency\, di gnity\, and pride in the work done every day in care homes. URL:https://www.expohip.com/en/agenda-sessions/inforesidencias-here-food- matters-how-to-add-value-to-nutrition-in-care-homes-20260216/ LOCATION:CareHub Theatre END:VEVENT BEGIN:VEVENT UID:session-180092@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T163000 DTEND;TZID=Europe/Madrid:20260216T170000 SUMMARY:The Wine Stage: Wine and Innovation — How Will We Drink in 2030 ? DESCRIPTION:We will bring together CEOs and executives from leading winer ies to analyze how the relationship between wine\, the dining room\, and the HORECA channel is changing. We will focus on real new consumption tre nds\, how wines are selected for wine lists today\, what customers expect in 2025–2030\, how the role of the sommelier is evolving\, and how tec hnology and AI are transforming team training\, sales\, and the dining ex perience. A strategic conversation to understand the future of wine and h ow to prepare for it. URL:https://www.expohip.com/en/agenda-sessions/the-wine-stage-wine-and-in novation-how-will-we-drink-in-2030-20260216/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-180093@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T163000 DTEND;TZID=Europe/Madrid:20260216T170000 SUMMARY:AI in Procurement: From Insight to Action DESCRIPTION:Panel discussion on how AI is transforming Procurement\, movi ng from data to action. Digital tools for rapid decision-making\, automat ion and frictionless analytics\, digital risk management\, and comprehens ive control of inventory\, suppliers\, and pricing will be explored. New roles in Procurement and practical case studies with measurable results w ill also be addressed. URL:https://www.expohip.com/en/agenda-sessions/ai-in-procurement-from-ins ight-to-action-20260216/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-180688@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T163000 DTEND;TZID=Europe/Madrid:20260216T170000 SUMMARY:Beyond the Hype: Why AI Won’t Save Your Restaurant (But Smart M anagement Will) DESCRIPTION:In an environment where technology advances faster than the i ndustry itself\, it's easy to fall into the trap of trends. In this maste rful keynote\, Federico Fritzsch brings order to the current terminologic al chaos: we'll understand the difference between AI\, automation\, and a management ERP. We'll discover why Artificial Intelligence\, on its own\ , is often a technical curiosity rather than a long-term solution\, and h ow to responsibly integrate assistants and intelligent management tools. An honest roadmap to distinguish what's noise from what truly drives prof itability in the hospitality industry. URL:https://www.expohip.com/en/agenda-sessions/beyond-the-hype-why-ai-won t-save-your-restaurant-but-smart-management-will-20260216/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-180898@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T163000 DTEND;TZID=Europe/Madrid:20260216T170000 SUMMARY:Room Mate: How Kike Sarasola Transformed the Hotel Industry throu gh Design and Personality DESCRIPTION:Room Mate Hotels has redefined urban hospitality by focusing on design\, personality\, and a personalized guest experience\, breaking with traditional industry models. This session explores the brand's histo ry and its impact on transforming the hotel experience\, from its beginni ngs to its consolidation as an international benchmark. In an interview f ormat\, we will analyze how Kike Sarasola's vision has influenced the cre ation of unique spaces\, brand building\, and the emotional connection wi th guests\, as well as the key lessons learned from a model that has succ essfully differentiated itself in a highly competitive market. URL:https://www.expohip.com/en/agenda-sessions/room-mate-how-kike-sarasol a-transformed-the-hotel-industry-through-design-and-personality-20260216/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-181366@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T163000 DTEND;TZID=Europe/Madrid:20260216T170000 SUMMARY:Innovation to Support Home Care DESCRIPTION:This double presentation will address technological innovatio ns specifically designed to strengthen the home care sector\, as well as to improve the situation of caregivers. URL:https://www.expohip.com/en/agenda-sessions/innovation-to-support-home -care-20260216/ LOCATION:Auditorium Campofrío Healthcare END:VEVENT BEGIN:VEVENT UID:session-180098@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T170000 DTEND;TZID=Europe/Madrid:20260216T171500 SUMMARY:Reinventing the night: trends and opportunities in nightlife DESCRIPTION:Nightlife is evolving. Discover the latest trends in nightlif e and how it's changing the way we experience it. URL:https://www.expohip.com/en/agenda-sessions/reinventing-the-night-tren ds-and-opportunities-in-nightlife-20260216/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-180096@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T170000 DTEND;TZID=Europe/Madrid:20260216T171500 SUMMARY:Can You Imagine Your Restaurant without Food Delivery? DESCRIPTION:We will review how Delivery has evolved in these 8 years of D elivery Summit\, highlighting the crucial importance it will have in the turnover of most brands in 2026. URL:https://www.expohip.com/en/agenda-sessions/can-you-imagine-your-resta urant-without-food-delivery-20260216/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-180100@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T170000 DTEND;TZID=Europe/Madrid:20260216T172000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-3/ LOCATION:CareHub Theatre END:VEVENT BEGIN:VEVENT UID:session-183131@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T170000 DTEND;TZID=Europe/Madrid:20260216T173000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-4/ LOCATION:Stand Unilever (Pabellón 9 - 9F657) END:VEVENT BEGIN:VEVENT UID:session-180099@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T170000 DTEND;TZID=Europe/Madrid:20260216T173000 SUMMARY:Sustainability: Procurement as a Driver of Change DESCRIPTION:Panel on how Procurement drives sustainability in hospitality . New ESG regulations\, the integration of environmental and social crite ria for suppliers\, decarbonization challenges\, traceability\, and trans parency will be analyzed. The panel will also address how to support supp liers in their transition and will share real-world examples of positive impact. URL:https://www.expohip.com/en/agenda-sessions/sustainability-procurement -as-a-driver-of-change-20260216/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-183925@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T170000 DTEND;TZID=Europe/Madrid:20260216T173000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-14/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-180144@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T170000 DTEND;TZID=Europe/Madrid:20260216T180000 SUMMARY:Transforming Human Resources in People-Centered Care DESCRIPTION:This round table will showcase some innovative initiatives in the field of human resources\, one of the major challenges in the social and healthcare sector\, especially regarding the attraction\, training a nd retention of talent. URL:https://www.expohip.com/en/agenda-sessions/transforming-human-resourc es-in-people-centered-care-20260216/ LOCATION:Auditorium Campofrío Healthcare END:VEVENT BEGIN:VEVENT UID:session-180319@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T170000 DTEND;TZID=Europe/Madrid:20260216T180000 SUMMARY:From Award-Winning Chocolate to a Dessert that Redefines Its Esse nce DESCRIPTION:Discover live how an award-winning creation can be transforme d into a completely new gastronomic experience. In this showcooking\, Hof mann's chefs will prepare the Quetzalcóatl bonbon\, chosen as the Best A rtisan Bonbon in Spain 2025\, and demonstrate how that same inspiration e volves into a restaurant dessert designed especially for the occasion. We will explore how an iconic morsel—spiced caramel\, exotic fruits\, and crunchy gianduja—is reinterpreted to become a complete dish\, with new textures\, plating\, and techniques that transport the bonbon's essence to a more gastronomic universe. It will be a dynamic and visual session\, where you can see the execution of both creations up close and understan d how a solid idea can grow\, transform\, and open the door to new culina ry experiences. The demonstration will conclude with a live tasting\, so you can sample both the original bonbon and its elevated restaurant versi on. If you are interested in applied creativity\, contemporary pastry\, a nd the evolution of a concept toward more complex formats\, you can't mis s it. URL:https://www.expohip.com/en/agenda-sessions/from-award-winning-chocola te-to-a-dessert-that-redefines-its-essence-20260216/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-184715@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T171500 DTEND;TZID=Europe/Madrid:20260216T173500 SUMMARY:Healthy Poke DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/healthy-poke-20260216/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-180101@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T171500 DTEND;TZID=Europe/Madrid:20260216T174000 SUMMARY:Flavor and rhythm: the fusion of haute cuisine and music festival s DESCRIPTION:Food and music come together to create unique experiences at music festivals. Discover how chefs and festival organizers are innovatin g in the culinary offerings. URL:https://www.expohip.com/en/agenda-sessions/flavor-and-rhythm-the-fusi on-of-haute-cuisine-and-music-festivals-20260216/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-183515@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T171500 DTEND;TZID=Europe/Madrid:20260216T174500 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-13/ LOCATION:Stand Hiopos Solutions (Pabellón 3 - 3D424) END:VEVENT BEGIN:VEVENT UID:session-180899@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T172000 DTEND;TZID=Europe/Madrid:20260216T172500 SUMMARY:The restaurant industry faces its most ambitious challenge yet: i ntegrating AI without losing its soul DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/the-restaurant-industry-fa ces-its-most-ambitious-challenge-yet-integrating-ai-without-losing-its-so ul-20260216/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-180102@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T172000 DTEND;TZID=Europe/Madrid:20260216T174000 SUMMARY:QDISPENSING | When Eating Becomes a Challenge: Preventing Malnutr ition in Dysphagia Patients DESCRIPTION:We will be presenting two innovative solutions from QDispensi ng: Easy Drink\, a machine that quickly and consistently adapts the textu re of liquids\; and Easy Diet\, designed to offer safe\, improved-looking dishes with modified textures. URL:https://www.expohip.com/en/agenda-sessions/qdispensing-when-eating-be comes-a-challenge-preventing-malnutrition-in-dysphagia-patients-20260216/ LOCATION:CareHub Theatre END:VEVENT BEGIN:VEVENT UID:session-180900@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T172500 DTEND;TZID=Europe/Madrid:20260216T175500 SUMMARY:People\, criteria\, and leadership in the restaurant industry of the future DESCRIPTION:The restaurant industry is at a pivotal moment in people mana gement. Artificial intelligence and data analytics are already directly i mpacting shift planning\, cost control\, demand forecasting\, and decisio n-making. However\, having data doesn't guarantee good management without a clear strategy behind it. Many companies talk about structure\, but co ntinue to operate without defined positions\, clear roles\, and with peop le management driven by daily urgency. Although the challenge is often pr esented as technological\, the reality is that the challenge remains huma n: how to integrate new tools without losing leadership\, team culture\, or the essence of service. This panel discussion offers a practical and d irect reflection on the strategic value of the HR function as a lever for organizing teams\, professionalizing structures\, and making better deci sions. URL:https://www.expohip.com/en/agenda-sessions/people-criteria-and-leader ship-in-the-restaurant-industry-of-the-future-20260216/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-186437@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T173000 DTEND;TZID=Europe/Madrid:20260216T173500 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-33/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-180104@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T173000 DTEND;TZID=Europe/Madrid:20260216T180000 SUMMARY:Talent in Procurement: Skills That Make the Difference DESCRIPTION:Panel discussion on how key competencies in Procurement are e volving in an environment of accelerated change. Topics will include stra tegies for attracting and retaining talent\, the role of Procurement as a business partner\, the importance of training and certification\, and th e necessary leadership skills. Examples of organizations moving towards m ore agile models will also be presented. URL:https://www.expohip.com/en/agenda-sessions/talent-in-procurement-skil ls-that-make-the-difference-20260216/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-180103@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T173500 DTEND;TZID=Europe/Madrid:20260216T175000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-9/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-180105@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T173500 DTEND;TZID=Europe/Madrid:20260216T175000 SUMMARY:Nora Royal Food: corporate food delivery DESCRIPTION:A growing market niche is food delivery for businesses or tho se focused on serving business hours. Nora Real Food is a leader and inno vator in this segment. URL:https://www.expohip.com/en/agenda-sessions/nora-royal-food-corporate- food-delivery-20260216/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-180106@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T174000 DTEND;TZID=Europe/Madrid:20260216T180000 SUMMARY:New Entertainment Formats: Beyond Food and Beverage DESCRIPTION:Discover the new leisure and entertainment venues that are re volutionizing the way we have fun. URL:https://www.expohip.com/en/agenda-sessions/new-entertainment-formats- beyond-food-and-beverage-20260216/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-184211@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T175000 DTEND;TZID=Europe/Madrid:20260216T182500 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-19/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-180901@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T175500 DTEND;TZID=Europe/Madrid:20260216T182500 SUMMARY:How regulations will transform workforce management in the restau rant industry in 2026 DESCRIPTION:The restaurant industry is facing a turning point in human re source management. After years of operating with high levels of informali ty in the organization of work schedules\, shifts\, and responsibilities\ , the current regulatory context and the trends that will solidify in 202 6 require a thorough review of workforce management. The move towards gre ater traceability\, control\, and corporate responsibility will directly impact the daily operations of dining rooms and kitchens. The challenge i s not only to comply with regulations but also to streamline labor manage ment to make better decisions\, reduce risks\, and gain stability. In thi s interview\, Juan Suanzes\, Managing Partner at CRHEO Human Resources an d founder of ADiReLab (Association of Labor Relations Managers)\, will an alyze the main labor trends for the coming year\, the most common mismatc hes in the sector\, and the evolution of the regulatory framework regardi ng work time control\, shift planning\, and work organization. URL:https://www.expohip.com/en/agenda-sessions/how-regulations-will-trans form-workforce-management-in-the-restaurant-industry-in-2026-20260216/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-180109@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T180000 DTEND;TZID=Europe/Madrid:20260216T182500 SUMMARY:Beyond the food market\, nightlife trends DESCRIPTION:Discover the latest trends in food markets and nightlife that are winning over customers. URL:https://www.expohip.com/en/agenda-sessions/beyond-the-food-market-nig htlife-trends-20260216/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-180107@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T180000 DTEND;TZID=Europe/Madrid:20260216T182500 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-15/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-182364@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T180000 DTEND;TZID=Europe/Madrid:20260216T183000 SUMMARY:P.A.N. Showcooking: The Art of the Authentic Arepa DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/p-a-n-showcooking-the-art- of-the-authentic-arepa-20260216/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-180110@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T180500 DTEND;TZID=Europe/Madrid:20260216T182500 SUMMARY:Successful business models in food delivery DESCRIPTION:Each year\, some business concepts that succeed in Food Deliv ery are reaffirmed\, and we are going to talk to some of them to understa nd the key to their success. URL:https://www.expohip.com/en/agenda-sessions/successful-business-models -in-food-delivery-20260216/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-180111@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T182500 DTEND;TZID=Europe/Madrid:20260216T184500 SUMMARY:Generation Z and 360° Entertainment Formats DESCRIPTION:In this session we analyze how traditional models are changin g\, what formats are emerging\, and what new consumers really expect from brands\, spaces\, and entertainment offerings. URL:https://www.expohip.com/en/agenda-sessions/generation-z-and-360-enter tainment-formats-20260216/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-180902@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T182500 DTEND;TZID=Europe/Madrid:20260216T184500 SUMMARY:Smart Training: How AI Enhances Talent without Losing the Essence of Hospitality DESCRIPTION:The restaurant industry is undergoing a profound transformati on in how it trains its teams. Traditional service demands are now compou nded by increased operational complexity\, high staff turnover\, and the need for professionals to reach the expected level of performance faster and with greater precision. Artificial intelligence is emerging as a stra tegic ally for personalizing training\, identifying real needs\, and rein forcing the consistency of standards\, without replacing the role of the trainer or the culture of the profession. URL:https://www.expohip.com/en/agenda-sessions/smart-training-how-ai-enha nces-talent-without-losing-the-essence-of-hospitality-20260216/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-182469@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T182500 DTEND;TZID=Europe/Madrid:20260216T184500 SUMMARY:JustEat-Takeaway: The future of aggregators and new challenges DESCRIPTION:Where is the aggregator business headed? What new services an d products can they offer? Is the activity in other countries comparable to the future of the business in Spain? We reflect on all of this with Í ñigo Barea\, General Manager of Just Eat Takeaway in Spain. URL:https://www.expohip.com/en/agenda-sessions/justeat-takeaway-the-futur e-of-aggregators-and-new-challenges-20260216/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-183473@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T182500 DTEND;TZID=Europe/Madrid:20260216T185000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-16/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-184212@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T182500 DTEND;TZID=Europe/Madrid:20260216T190000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-20/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-184716@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T183000 DTEND;TZID=Europe/Madrid:20260216T190000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-27/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-184981@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T184500 DTEND;TZID=Europe/Madrid:20260216T191000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-30/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-180112@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T184500 DTEND;TZID=Europe/Madrid:20260216T191500 SUMMARY:New Trends in Mixology DESCRIPTION:In this session we explore how innovation is transforming the role of the bartender\, what formats are trending\, and how the way cust omers discover\, choose\, and enjoy cocktails is evolving today. URL:https://www.expohip.com/en/agenda-sessions/new-trends-in-mixology-202 60216/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-184717@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T185000 DTEND;TZID=Europe/Madrid:20260216T191000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-28/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-184158@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260216T191000 DTEND;TZID=Europe/Madrid:20260216T193000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260216-18/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-180113@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T100000 DTEND;TZID=Europe/Madrid:20260217T103000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-26/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-180120@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T103000 DTEND;TZID=Europe/Madrid:20260217T104000 SUMMARY:Robotics 2026: State of the Art DESCRIPTION:Throughout 2025\, there has been much talk about artificial i ntelligence\, humanoids\, and robotics. But what is the true state of the art behind all the hype? In this opening session\, we will explore the o perational reality of robotics in hospitality and foodservice: which tech nologies have become established\, which are still in the exploratory pha se\, and why the evolution of the sector may surprise you more with its q uiet maturity than with its headlines. Robots already working\, physical AI beginning to coordinate real-world tasks\, and yes\, humanoids… but not as you might imagine. URL:https://www.expohip.com/en/agenda-sessions/robotics-2026-state-of-the -art-20260217/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-180121@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T103000 DTEND;TZID=Europe/Madrid:20260217T105000 SUMMARY:Learning by doing: creativity\, critical thinking\, and global vi sion for the chef of the future DESCRIPTION:Ferran Fisas\, president of the CIB\, presents the disruptive pedagogical model based on practical learning\, creativity and critical thinking\, a training that transcends technique to promote global leaders capable of transforming the kitchen with purpose and international visio n. URL:https://www.expohip.com/en/agenda-sessions/learning-by-doing-creativi ty-critical-thinking-and-global-vision-for-the-chef-of-the-future-2026021 7/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-180404@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T103000 DTEND;TZID=Europe/Madrid:20260217T110000 SUMMARY:The Dining Room: A Different Perspective DESCRIPTION:The importance of the dining room in haute cuisine\, trends a nd the future of the sector. URL:https://www.expohip.com/en/agenda-sessions/the-dining-room-a-differen t-perspective-20260217/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-184642@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T103000 DTEND;TZID=Europe/Madrid:20260217T110000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-41/ LOCATION:Auditorium Campofrío Healthcare END:VEVENT BEGIN:VEVENT UID:session-180115@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T103000 DTEND;TZID=Europe/Madrid:20260217T110000 SUMMARY:Going Big: New Concepts in Events\, Trade Shows and Festivals DESCRIPTION:New food service concepts are not only found in cities and sh opping centers\, but are also experiencing significant growth at events\, fairs\, and festivals. This sector presents major innovations\, signific ant challenges in logistics and cuisine\, and a myriad of other challenge s that will be explained in detail through its various formats. URL:https://www.expohip.com/en/agenda-sessions/going-big-new-concepts-in- events-trade-shows-and-festivals-20260217/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-180116@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T103000 DTEND;TZID=Europe/Madrid:20260217T110000 SUMMARY:GOe: Impactful collaborations DESCRIPTION:Gastronomy has become a key meeting point for addressing the major challenges in food and the restaurant industry. Sustainability\, op erational efficiency\, personalization\, and the transition to healthier models can no longer be tackled from isolated disciplines. This is why in novation hubs\, where chefs\, technologists\, scientists\, and entreprene urs work together to generate applied solutions—new culinary processes\ , technologies that enhance the experience\, more circular business model s\, and proposals that better connect production and consumption—have b ecome crucial. This talk reflects how GOe fosters these synergies and how multidisciplinary collaboration is shaping a healthier\, more sustainabl e\, and\, above all\, more delicious gastronomic future. URL:https://www.expohip.com/en/agenda-sessions/goe-impactful-collaboratio ns-20260217/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-184595@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T103000 DTEND;TZID=Europe/Madrid:20260217T110000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-40/ LOCATION:CareHub Theatre END:VEVENT BEGIN:VEVENT UID:session-184159@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T103000 DTEND;TZID=Europe/Madrid:20260217T110000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-28/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-186438@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T104000 DTEND;TZID=Europe/Madrid:20260217T110000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-53/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-180124@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T105000 DTEND;TZID=Europe/Madrid:20260217T112500 SUMMARY:Crossing borders: the growth that occurs when the stage goes glob al DESCRIPTION:Learning in the World: Real-life experiences of internships t hat transform people and cuisine. An open conversation between graduates and chefs about how the internationalization of internships expands horiz ons\, fosters global thinking\, and transforms learning into a life-chang ing experience that transforms both the kitchen and those who live it. URL:https://www.expohip.com/en/agenda-sessions/crossing-borders-the-growt h-that-occurs-when-the-stage-goes-global-20260217/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-180122@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T110000 DTEND;TZID=Europe/Madrid:20260217T112000 SUMMARY:Bernabéu Market DESCRIPTION:All the details of the creation of the new gastronomic market inside the Santiago Bernabéu Football Stadium. URL:https://www.expohip.com/en/agenda-sessions/bernabeu-market-20260217/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-182178@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T110000 DTEND;TZID=Europe/Madrid:20260217T113000 SUMMARY:Towards a healthy\, sustainable and delicious future: key factors from investment\, industry and start-ups DESCRIPTION:The transition to healthier and more sustainable food systems is already underway\, but it still faces a key question: how to achieve this without sacrificing flavor\, experience\, and economic viability? Th is roundtable brings together investors\, entrepreneurs\, and industry re presentatives to analyze the trends shaping the future of gastronomy\, th e remaining barriers\, and the current state of culinary entrepreneurship in Spain. It's an honest conversation about what's working\, what isn't\ , and what conditions are necessary to scale solutions that are truly hea lthy\, sustainable\, and delicious. URL:https://www.expohip.com/en/agenda-sessions/towards-a-healthy-sustaina ble-and-delicious-future-key-factors-from-investment-industry-and-start-u ps-20260217/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-183228@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T110000 DTEND;TZID=Europe/Madrid:20260217T113000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-10/ LOCATION:Stand Hiopos Solutions (Pabellón 3 - 3D424) END:VEVENT BEGIN:VEVENT UID:session-182621@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T110000 DTEND;TZID=Europe/Madrid:20260217T113000 SUMMARY:GERODAN | The Importance of Interior Design in Comprehensive Equi pment Processes DESCRIPTION:We will present a real case that shows the importance of inte rior design in the comprehensive furnishing process. URL:https://www.expohip.com/en/agenda-sessions/gerodan-the-importance-of- interior-design-in-comprehensive-equipment-processes-20260217/ LOCATION:CareHub Theatre END:VEVENT BEGIN:VEVENT UID:session-184160@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T110000 DTEND;TZID=Europe/Madrid:20260217T113000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-29/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-181339@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T110000 DTEND;TZID=Europe/Madrid:20260217T120000 SUMMARY:Investment and Infrastructure Development in the Healthcare Secto r DESCRIPTION:This round table will address\, with a 360-degree view\, the current situation of investment and development of new infrastructure in the Spanish social and healthcare sector. URL:https://www.expohip.com/en/agenda-sessions/investment-and-infrastruct ure-development-in-the-healthcare-sector-20260217/ LOCATION:Auditorium Campofrío Healthcare END:VEVENT BEGIN:VEVENT UID:session-180125@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T112000 DTEND;TZID=Europe/Madrid:20260217T114000 SUMMARY:New Concepts: Making the Balance DESCRIPTION:Creator of opposing concepts. One giving the public what they seek and desire in moments of relaxation and enjoyment\, while on the ot her hand we find the creation of concepts around the world to create a ba lanced diet. URL:https://www.expohip.com/en/agenda-sessions/new-concepts-making-the-ba lance-20260217/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-180126@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T112000 DTEND;TZID=Europe/Madrid:20260217T114000 SUMMARY:More Service: Robotics and Performance in Luxury Hospitality DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/more-service-robotics-and- performance-in-luxury-hospitality-20260217/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-180129@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T112500 DTEND;TZID=Europe/Madrid:20260217T113500 SUMMARY:Best Practices Awards 2026 DESCRIPTION:We will close the Summit with a unique event recognizing the chefs and establishments that excel in training stagiaires\, awarding tho se who lead by example and honor the profession with ethics\, generosity\ , and commitment. A tribute to purposeful excellence and to those who ins pire and guide new generations\, building the future of gastronomy. URL:https://www.expohip.com/en/agenda-sessions/best-practices-awards-2026 -20260217/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-184161@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T113000 DTEND;TZID=Europe/Madrid:20260217T114000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-30/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-185393@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T113000 DTEND;TZID=Europe/Madrid:20260217T114500 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-51/ LOCATION:Stand The Fork (Pabellón 3 - 3D472) END:VEVENT BEGIN:VEVENT UID:session-180127@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T113000 DTEND;TZID=Europe/Madrid:20260217T120000 SUMMARY:ATURNOS | Maximizing Workforce Planning with AI and Automating HR Management DESCRIPTION:aTurnos is a smart workforce and shift scheduling solution th at optimizes HR management for businesses. Our software automates time ma nagement\, reducing planning and daily operational time by up to 70%. Dis cover how aTurnos' AI maximizes workforce planning. URL:https://www.expohip.com/en/agenda-sessions/aturnos-maximizing-workfor ce-planning-with-ai-and-automating-hr-management-20260217/ LOCATION:CareHub Theatre END:VEVENT BEGIN:VEVENT UID:session-182179@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T113000 DTEND;TZID=Europe/Madrid:20260217T121000 SUMMARY:Presentation of projects for the 7th edition of the Future Gastro nomy Startup Forum DESCRIPTION:Five finalists will present their innovative projects to the HIP audience and a jury of experts in innovation\, technology\, and ventu re capital. The jury will select the standout startup of this seventh edi tion of the Future Gastronomy Startup Forum. URL:https://www.expohip.com/en/agenda-sessions/presentation-of-projects-f or-the-7th-edition-of-the-future-gastronomy-startup-forum-20260217/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-184494@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T113500 DTEND;TZID=Europe/Madrid:20260217T120000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-39/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-180438@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T113500 DTEND;TZID=Europe/Madrid:20260217T121500 SUMMARY:Rooms of the World: Europe\, Hiša Franko DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/rooms-of-the-world-europe- hisa-franko-20260217/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-184162@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T114000 DTEND;TZID=Europe/Madrid:20260217T115500 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-31/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-180128@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T114000 DTEND;TZID=Europe/Madrid:20260217T120000 SUMMARY:Leading Successful Concepts and Innovating at Every Opening DESCRIPTION:It's not just about creating concepts\, but also about being a thought leader and setting trends. From spiritual values ​​to a rol e model and example of business and management. URL:https://www.expohip.com/en/agenda-sessions/leading-successful-concept s-and-innovating-at-every-opening-20260217/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-180542@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T114000 DTEND;TZID=Europe/Madrid:20260217T120000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-37/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-183229@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T114500 DTEND;TZID=Europe/Madrid:20260217T121500 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-11/ LOCATION:Stand Hiopos Solutions (Pabellón 3 - 3D424) END:VEVENT BEGIN:VEVENT UID:session-184163@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T115500 DTEND;TZID=Europe/Madrid:20260217T121000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-32/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-180134@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T120000 DTEND;TZID=Europe/Madrid:20260217T121000 SUMMARY:Alliances to Create Solutions DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/alliances-to-create-soluti ons-20260217/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-180130@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T120000 DTEND;TZID=Europe/Madrid:20260217T123000 SUMMARY:New Concepts for New Habits DESCRIPTION:Healthy and nutritious food for today's world\, with a clear focus on supporting athletic performance. Two new concepts making a stron g entrance into the market\, feeding top athletes like the American footb all players who came to Madrid. URL:https://www.expohip.com/en/agenda-sessions/new-concepts-for-new-habit s-20260217/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-180543@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T120000 DTEND;TZID=Europe/Madrid:20260217T130000 SUMMARY:Stars and knives: the edge of opinion DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/stars-and-knives-the-edge- of-opinion-20260217/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-184164@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T121000 DTEND;TZID=Europe/Madrid:20260217T123000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-33/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-180135@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T121000 DTEND;TZID=Europe/Madrid:20260217T124000 SUMMARY:Technology That Embraces: Autonomous Restaurants\, Robotics and N ew Partnerships DESCRIPTION:The session will address how innovation and technology are re defining service in the new hospitality industry. Emerging models such as autonomous restaurants and robotics-based vending systems will be explor ed\, analyzing how these solutions increase operational efficiency withou t sacrificing warm\, personal\, and attentive service. Using real-world e xamples\, such as the automated restaurant created by Areas and AEV at Ba rcelona Airport\, the session will delve into the key elements for balanc ing automation and customer experience\, as well as the opportunities ope ning up for the food service businesses of the future. URL:https://www.expohip.com/en/agenda-sessions/technology-that-embraces-a utonomous-restaurants-robotics-and-new-partnerships-20260217/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-182218@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T121000 DTEND;TZID=Europe/Madrid:20260217T124000 SUMMARY:The New Map of Food Innovation: How AI Is Shaping the Gastronomy of the Future DESCRIPTION:Artificial intelligence is reshaping the entire food chain: f rom how flavors are designed and new products are formulated\, to how res taurants\, supermarkets\, and dining experiences are managed. Milk-free c heeses created by molecular models\, digital twins that simulate fermenta tion\, virtual sensory panels\, algorithm-assisted kitchens\, and autonom ous agents that optimize operations are just some of the signs of profoun d change. This report presents the new global map of food innovation\, br inging together more than 150 case studies\, emerging technologies\, and trends that are defining the gastronomy of the future\, as well as its hi dden risks and its direct impact on the HORECA channel. URL:https://www.expohip.com/en/agenda-sessions/the-new-map-of-food-innova tion-how-ai-is-shaping-the-gastronomy-of-the-future-20260217/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-180439@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T121500 DTEND;TZID=Europe/Madrid:20260217T125000 SUMMARY:Rooms of the World: Asia\, Ebisu Endo DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/rooms-of-the-world-asia-eb isu-endo-20260217/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-183147@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T123000 DTEND;TZID=Europe/Madrid:20260217T130000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-7/ LOCATION:Stand Unilever (Pabellón 9 - 9F657) END:VEVENT BEGIN:VEVENT UID:session-183230@www.expohip.com DTSTAMP:20260604T042350Z DTSTART;TZID=Europe/Madrid:20260217T123000 DTEND;TZID=Europe/Madrid:20260217T130000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-12/ LOCATION:Stand Hiopos Solutions (Pabellón 3 - 3D424) END:VEVENT BEGIN:VEVENT UID:session-184195@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T123000 DTEND;TZID=Europe/Madrid:20260217T130000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-35/ LOCATION:Auditorium Campofrío Healthcare END:VEVENT BEGIN:VEVENT UID:session-184477@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T123000 DTEND;TZID=Europe/Madrid:20260217T130000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-38/ LOCATION:CareHub Theatre END:VEVENT BEGIN:VEVENT UID:session-184720@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T123000 DTEND;TZID=Europe/Madrid:20260217T130000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-45/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-182219@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T124000 DTEND;TZID=Europe/Madrid:20260217T130000 SUMMARY:Communication winner of the 7th edition of the Future Gastronomy Startup Forum DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/communication-winner-of-th e-7th-edition-of-the-future-gastronomy-startup-forum-20260217/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-180136@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T124000 DTEND;TZID=Europe/Madrid:20260217T131000 SUMMARY:Business models for foodservice: Every space is an opportunity DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/business-models-for-foodse rvice-every-space-is-an-opportunity-20260217/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-184822@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T124500 DTEND;TZID=Europe/Madrid:20260217T132500 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-46/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-184866@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T125000 DTEND;TZID=Europe/Madrid:20260217T132500 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-47/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-182220@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T130000 DTEND;TZID=Europe/Madrid:20260217T133000 SUMMARY:AI in the restaurant industry: real-world applications to optimiz e your business management DESCRIPTION:Artificial intelligence is transforming the present and futur e of the restaurant industry. In our roundtable discussion\, we'll explor e how restaurateurs can leverage this technology to optimize their time a nd improve their daily operations. We'll also analyze real-world case stu dies that will inspire those seeking to increase efficiency without losin g control of their business. URL:https://www.expohip.com/en/agenda-sessions/ai-in-the-restaurant-indus try-real-world-applications-to-optimize-your-business-management-20260217 / LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-180138@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T130000 DTEND;TZID=Europe/Madrid:20260217T133000 SUMMARY:Trends in Restaurant Management and Marketing DESCRIPTION:Restaurant management and marketing are undergoing a profound transformation: tighter margins\, more demanding customers\, and an incr easingly competitive environment. In this panel\, we'll analyze which pra ctices are working in business management today\, how marketing strategie s are evolving\, and which decisions truly make the difference between su rvival and growth. A practical and strategic conversation about data\, po sitioning\, profitability\, and customer acquisition in the new landscape of the sector. URL:https://www.expohip.com/en/agenda-sessions/trends-in-restaurant-manag ement-and-marketing-20260217/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-182622@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T130000 DTEND;TZID=Europe/Madrid:20260217T133000 SUMMARY:MEDICIP HEALTH | AI Doesn’t Know (and Can’t Do) Everything DESCRIPTION:In times where we are absorbed by artificial intelligence\, w e cannot forget that we are dealing with people and that they must be the priority when we develop new technological solutions. URL:https://www.expohip.com/en/agenda-sessions/medicip-health-ai-doesnt-k now-and-cant-do-everything-20260217/ LOCATION:CareHub Theatre END:VEVENT BEGIN:VEVENT UID:session-180059@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T130000 DTEND;TZID=Europe/Madrid:20260217T134500 SUMMARY:Seasonality and Territory DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/seasonality-and-territory- 20260217/ LOCATION:Aula Makro END:VEVENT BEGIN:VEVENT UID:session-180544@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T130000 DTEND;TZID=Europe/Madrid:20260217T140000 SUMMARY:Where Are the Women Chefs? The Glass Ceiling DESCRIPTION:Is it true that if you work hard\, you'll get there? Is work- life balance impossible? Are women in the dining room or the pastry shop —is there a real choice? Is there neutrality in rankings and awards? URL:https://www.expohip.com/en/agenda-sessions/where-are-the-women-chefs- the-glass-ceiling-20260217/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-183664@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T130000 DTEND;TZID=Europe/Madrid:20260217T141500 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-22/ LOCATION:Auditorium Campofrío Healthcare END:VEVENT BEGIN:VEVENT UID:session-180139@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T131000 DTEND;TZID=Europe/Madrid:20260217T134000 SUMMARY:SDDR 2026: Regulation\, Reverse Vending\, Costs and Challenges fo r Foodservice DESCRIPTION:The third session will focus on reverse vending\, sustainabil ity\, and the potential implementation of the Deposit\, Return\, and Refu nd System (DRRS) in Spain. The aim is to clarify a model whose rollout co uld come into effect in 2026 and about which\, for now\, little concrete information is available. We will analyze how reverse vending works\, its implications for the sector\, and the challenges posed by the implementa tion of the DRRS. We will address key issues of concern to companies\, su ch as the allocation of logistical\, administrative\, and technological c osts\, as well as the role of different stakeholders in their management. This session is designed to help you understand possible scenarios and a nticipate the real impact of the DRRS on the Spanish market. URL:https://www.expohip.com/en/agenda-sessions/sddr-2026-regulation-rever se-vending-costs-and-challenges-for-foodservice-20260217/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-183231@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T131500 DTEND;TZID=Europe/Madrid:20260217T134500 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-13/ LOCATION:Stand Hiopos Solutions (Pabellón 3 - 3D424) END:VEVENT BEGIN:VEVENT UID:session-180440@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T132500 DTEND;TZID=Europe/Madrid:20260217T133000 SUMMARY:The Power of the Dining Room DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/the-power-of-the-dining-ro om-20260217/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-184165@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T132500 DTEND;TZID=Europe/Madrid:20260217T134500 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-34/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-181181@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T133000 DTEND;TZID=Europe/Madrid:20260217T135000 SUMMARY:How We Buy Today: The New Ready-to-Go Food Consumer DESCRIPTION:In this interview\, Ricardo Fernández Casal\, Senior Advisor and former Carrefour executive\, analyzes how customer habits have chang ed when buying ready-to-go food. This strategic conversation about conven ience\, price\, perceived value\, and decision-making at the point of sal e reveals what consumers expect today\, what no longer works\, and what k ey factors brands and operators must understand to remain relevant in an increasingly competitive and conscious market. URL:https://www.expohip.com/en/agenda-sessions/how-we-buy-today-the-new-r eady-to-go-food-consumer-20260217/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-181407@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T133000 DTEND;TZID=Europe/Madrid:20260217T140000 SUMMARY:P&G PRO | How to Improve Laundry Efficiency DESCRIPTION:P&G PRO can help you streamline processes related to washing costs. URL:https://www.expohip.com/en/agenda-sessions/pg-pro-how-to-improve-laun dry-efficiency-20260217/ LOCATION:CareHub Theatre END:VEVENT BEGIN:VEVENT UID:session-181594@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T133000 DTEND;TZID=Europe/Madrid:20260217T140000 SUMMARY:AI: The Training Revolution Is Already Here DESCRIPTION:AI is redefining training in the restaurant industry with two key solutions: Mapal Studio and Mapal Avatars. With Mapal Studio\, the c reation of visual and dynamic training content is significantly faster: r eady in minutes using prompts\, with consistent quality and brand awarene ss. With Mapal Avatars\, we bring learning to the real world: role-play s imulations with avatars designed to train the team in effectively managin g critical business situations. The result: greater efficiency and traini ng that directly impacts operations and the customer experience. URL:https://www.expohip.com/en/agenda-sessions/ai-the-training-revolution -is-already-here-20260217/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-180140@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T134000 DTEND;TZID=Europe/Madrid:20260217T140000 SUMMARY:Data-Driven Purchasing: What Today’s Consumer Really Wants DESCRIPTION:A data-driven panel: Javier Arquerons and Erwin Wetzel (direc tor of the European Vending Association) unravel what drives and what hin ders purchases in unattended/automated retail. Value vs. price\, trust\, convenience\, assortment\, experience\, and digitalization\, with a compa rative analysis of Spain and Europe. URL:https://www.expohip.com/en/agenda-sessions/data-driven-purchasing-wha t-todays-consumer-really-wants-20260217/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-185450@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T134500 DTEND;TZID=Europe/Madrid:20260217T140000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-48/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-184721@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T135000 DTEND;TZID=Europe/Madrid:20260217T141500 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-42/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-183148@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T140000 DTEND;TZID=Europe/Madrid:20260217T143000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-8/ LOCATION:Stand Unilever (Pabellón 9 - 9F657) END:VEVENT BEGIN:VEVENT UID:session-180084@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T140000 DTEND;TZID=Europe/Madrid:20260217T144500 SUMMARY:Ría de Arousa as a Starting Point DESCRIPTION:In presenting our small project in Galicia\, we will talk abo ut the philosophy we follow at D’Leria and how we make the most of the product that the Ría de Arousa gives us. URL:https://www.expohip.com/en/agenda-sessions/ria-de-arousa-as-a-startin g-point-20260217/ LOCATION:Aula Makro END:VEVENT BEGIN:VEVENT UID:session-180442@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T143000 DTEND;TZID=Europe/Madrid:20260217T163000 SUMMARY:The Other View Room: Gastronomic experience DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/the-other-view-room-gastro nomic-experience-20260217/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-183516@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T150000 DTEND;TZID=Europe/Madrid:20260217T153000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-18/ LOCATION:Stand Hiopos Solutions (Pabellón 3 - 3D424) END:VEVENT BEGIN:VEVENT UID:session-180062@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T150000 DTEND;TZID=Europe/Madrid:20260217T154500 SUMMARY:Nuts: A New Perspective DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/nuts-a-new-perspective-202 60217/ LOCATION:Aula Makro END:VEVENT BEGIN:VEVENT UID:session-180142@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T153000 DTEND;TZID=Europe/Madrid:20260217T154500 SUMMARY:10 Years of HIP: Transforming an Industry DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/10-years-of-hip-transformi ng-an-industry-20260217/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-184722@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T153000 DTEND;TZID=Europe/Madrid:20260217T155000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-43/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-180147@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T153000 DTEND;TZID=Europe/Madrid:20260217T155500 SUMMARY:What Classical Music Teaches Us About Teamwork DESCRIPTION:The wisdom of symphonic bands inspires us by showing how humi lity\, low ego\, and genuine collaboration allow each musician to contrib ute their best. In a band\, each piece of music represents a collective v ision or purpose\, and it is precisely this shared commitment that transf orms daily work into an experience of harmony\, focus\, and high performa nce. URL:https://www.expohip.com/en/agenda-sessions/what-classical-music-teach es-us-about-teamwork-20260217/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-183279@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T153000 DTEND;TZID=Europe/Madrid:20260217T160000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-16/ LOCATION:CareHub Theatre END:VEVENT BEGIN:VEVENT UID:session-184723@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T154000 DTEND;TZID=Europe/Madrid:20260217T160000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-49/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-180148@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T154500 DTEND;TZID=Europe/Madrid:20260217T160500 SUMMARY:Case Study: Quique Dacosta Group\, 7 Michelin stars DESCRIPTION:We will review with the CEO of the Quique Dacosta group the k eys to business success in all areas of luxury catering. URL:https://www.expohip.com/en/agenda-sessions/case-study-quique-dacosta- group-7-michelin-stars-20260217/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-183517@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T154500 DTEND;TZID=Europe/Madrid:20260217T161500 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-19/ LOCATION:Stand Hiopos Solutions (Pabellón 3 - 3D424) END:VEVENT BEGIN:VEVENT UID:session-184328@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T155000 DTEND;TZID=Europe/Madrid:20260217T161000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-36/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-180151@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T155500 DTEND;TZID=Europe/Madrid:20260217T163000 SUMMARY:New Leadership: Diversity\, Talent and Generational Change DESCRIPTION:A discussion to understand how team management styles are cha nging in the hospitality industry: greater diversity\, more innovative ma nagement\, and a generational clash that can no longer be ignored. Leader ship is being reinvented… and we're putting it all on the table. URL:https://www.expohip.com/en/agenda-sessions/new-leadership-diversity-t alent-and-generational-change-20260217/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-185394@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T160000 DTEND;TZID=Europe/Madrid:20260217T163000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-52/ LOCATION:Stand The Fork (Pabellón 3 - 3D472) END:VEVENT BEGIN:VEVENT UID:session-181340@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T160000 DTEND;TZID=Europe/Madrid:20260217T163000 SUMMARY:Integrating Social and Health Services: Squaring the Circle DESCRIPTION:All developed societies are undergoing processes of convergen ce between the social and healthcare sectors\, given the aging population and the consequent increase in dependency and chronic illnesses. This co nvergence takes different paths and can ultimately lead to the integratio n of these two sectors. However\, the "health world" and the "social worl d" are very different realities. Their labor\, technical\, legal\, histor ical\, and budgetary realities are distinct\, making this path toward int egration\, while necessary\, fraught with difficulties. URL:https://www.expohip.com/en/agenda-sessions/integrating-social-and-hea lth-services-squaring-the-circle-20260217/ LOCATION:Auditorium Campofrío Healthcare END:VEVENT BEGIN:VEVENT UID:session-182773@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T160000 DTEND;TZID=Europe/Madrid:20260217T163000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-5/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-183276@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T160000 DTEND;TZID=Europe/Madrid:20260217T163000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-14/ LOCATION:CareHub Theatre END:VEVENT BEGIN:VEVENT UID:session-186678@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T160000 DTEND;TZID=Europe/Madrid:20260217T163000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-54/ LOCATION:Stand The Fork (Pabellón 3 - 3D472) END:VEVENT BEGIN:VEVENT UID:session-180149@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T160000 DTEND;TZID=Europe/Madrid:20260217T163500 SUMMARY:Destination regeneration and sustainability DESCRIPTION:Explore how sustainability in the hospitality and tourism ind ustry is evolving towards regeneration\, integrating positive impact on c ommunities\, the environment\, and brand reputation. Beyond sustainabilit y: regenerating ecosystems and communities. Destination reputation: from positive impact to global recognition. Sustainable certification as a fac tor of prestige and a deciding factor for travelers. URL:https://www.expohip.com/en/agenda-sessions/destination-regeneration-a nd-sustainability-20260217/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-180085@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T160000 DTEND;TZID=Europe/Madrid:20260217T164500 SUMMARY:The Teppanyaki That Isn’t Teppanyaki DESCRIPTION:During the workshop\, we will prepare and discuss the restaur ant's philosophy\, emphasizing customer interaction and seamlessly integr ating the dining room and kitchen. We will prepare three different dishes and offer a tasting of two of them. URL:https://www.expohip.com/en/agenda-sessions/the-teppanyaki-that-isnt-t eppanyaki-20260217/ LOCATION:Aula Makro END:VEVENT BEGIN:VEVENT UID:session-180152@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T160500 DTEND;TZID=Europe/Madrid:20260217T163500 SUMMARY:Optimized Operations: The Final Frontier of Profitability DESCRIPTION:In a time of soaring costs\, efficient operations are the las t lever to achieve profitability in the restaurant industry. URL:https://www.expohip.com/en/agenda-sessions/optimized-operations-the-f inal-frontier-of-profitability-20260217/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-180150@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T161000 DTEND;TZID=Europe/Madrid:20260217T164000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-6/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-183277@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T163000 DTEND;TZID=Europe/Madrid:20260217T170000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-15/ LOCATION:CareHub Theatre END:VEVENT BEGIN:VEVENT UID:session-183600@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T163000 DTEND;TZID=Europe/Madrid:20260217T170000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-20/ LOCATION:Stand Hiopos Solutions (Pabellón 3 - 3D424) END:VEVENT BEGIN:VEVENT UID:session-181341@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T163000 DTEND;TZID=Europe/Madrid:20260217T170000 SUMMARY:Il Paese Ritrovato: The Person at the Center DESCRIPTION:The 'Il Paese Ritrovato' residence for people with dementia w as founded in Monza in 2018 with the aim of moving away from a care model centered on institutional care\, primarily focused on medical care\, to create a care model with a sense of community and active socialization fo r residents\, based on person-centered care (PCC - Kitwood). The work and organization of the residence are structured according to the needs and preferences of the residents in all areas of their lives\, taking into ac count their abilities\, identity\, and interpersonal skills. URL:https://www.expohip.com/en/agenda-sessions/il-paese-ritrovato-the-per son-at-the-center-20260217/ LOCATION:Auditorium Campofrío Healthcare END:VEVENT BEGIN:VEVENT UID:session-184596@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T163000 DTEND;TZID=Europe/Madrid:20260217T170000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-50/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-184724@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T163000 DTEND;TZID=Europe/Madrid:20260217T170000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-44/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-180153@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T163500 DTEND;TZID=Europe/Madrid:20260217T170000 SUMMARY:Talent\, leadership and wellbeing DESCRIPTION:This course explores emerging leadership models in the future of hospitality\, where purpose\, empathy\, and emotional well-being conv erge with innovation and hybrid training. Topics covered include: Leading with purpose: the role of young talent\; Continuous training and emotion al well-being as a competitive advantage\; and The talent revolution: tow ards humanistic and digital leadership. URL:https://www.expohip.com/en/agenda-sessions/talent-leadership-and-well being-20260217/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-182815@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T163500 DTEND;TZID=Europe/Madrid:20260217T170500 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-2/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-182816@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T164000 DTEND;TZID=Europe/Madrid:20260217T171000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-3/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-180441@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T164500 DTEND;TZID=Europe/Madrid:20260217T174500 SUMMARY:HIP Awards: The Other View Room DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/hip-awards-the-other-view- room-20260217/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-180160@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T170000 DTEND;TZID=Europe/Madrid:20260217T172500 SUMMARY:Technology\, Artificial Intelligence and Human-Centered Design DESCRIPTION:It addresses the role of technology and artificial intelligen ce in enhancing the hotel experience\, highlighting the balance between e fficiency\, personalization\, and human warmth. Topics include: Smart hot els and the ethics of hospitality\; Artificial emotional intelligence: fr om data to desire\; and Personalization\, automation\, and experience. URL:https://www.expohip.com/en/agenda-sessions/technology-artificial-inte lligence-and-human-centered-design-20260217/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-181367@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T170000 DTEND;TZID=Europe/Madrid:20260217T173000 SUMMARY:Latin America: Risks\, Opportunities and Innovation in the Future of Care DESCRIPTION:Latin America is now the new strategic epicenter of long-term care\, the fastest-aging region in the world. A vast\, unstructured mark et dominated by family care has created an unprecedented structural void\ , presenting significant opportunities for formal providers. The key is n ot to import European models\, but to adapt their know-how to our culture and reality. From Spain\, looking to Latin America is no longer exotic\; today it is a strategic decision. URL:https://www.expohip.com/en/agenda-sessions/latin-america-risks-opport unities-and-innovation-in-the-future-of-care-20260217/ LOCATION:Auditorium Campofrío Healthcare END:VEVENT BEGIN:VEVENT UID:session-183149@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T170000 DTEND;TZID=Europe/Madrid:20260217T173000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-9/ LOCATION:Stand Unilever (Pabellón 9 - 9F657) END:VEVENT BEGIN:VEVENT UID:session-180156@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T170000 DTEND;TZID=Europe/Madrid:20260217T173000 SUMMARY:Success story: outsourcing to transform DESCRIPTION:Two hotel models share how\, with consulting support and the outsourcing of key services\, they improved their internal operations\, g ained efficiency\, and professionalized their processes. A direct convers ation about decisions that work and lessons applicable to the Spanish mar ket. URL:https://www.expohip.com/en/agenda-sessions/success-story-outsourcing- to-transform-20260217/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-180161@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T170000 DTEND;TZID=Europe/Madrid:20260217T173000 SUMMARY:The Perfect Storm in Hospitality DESCRIPTION:It's no secret that the hospitality industry is going through a period of correction after the growth of recent years: rising supplier prices\, the Rider Law\, a slowdown in consumption\, and increased socia l security costs. Is Alejandro among those with the best perspective on a ll these changes? I think so. URL:https://www.expohip.com/en/agenda-sessions/the-perfect-storm-in-hospi tality-20260217/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-183754@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T170000 DTEND;TZID=Europe/Madrid:20260217T174500 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-24/ LOCATION:Sala A5.2 END:VEVENT BEGIN:VEVENT UID:session-180052@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T170000 DTEND;TZID=Europe/Madrid:20260217T174500 SUMMARY:Roots and Poetry from Jaén DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/roots-and-poetry-from-jaen -20260217/ LOCATION:Aula Makro END:VEVENT BEGIN:VEVENT UID:session-180159@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T170500 DTEND;TZID=Europe/Madrid:20260217T174000 SUMMARY:Hotel F&B: Turning Necessity into Opportunity DESCRIPTION:Together with the key players\, we will analyze the changes t hat have taken place in the hotel food and beverage sector in recent year s\, going from being a cost for hotels to a differentiating factor in the hotel industry. URL:https://www.expohip.com/en/agenda-sessions/hotel-fb-turning-necessity -into-opportunity-20260217/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-180155@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T171000 DTEND;TZID=Europe/Madrid:20260217T174000 SUMMARY:Why independent hospitality businesses can no longer afford to op erate without data visibility DESCRIPTION:Independent hospitality businesses are working longer hours t han ever before\, yet they continue to make decisions in an uncertain env ironment. The problem isn't the effort\, but the lack of visibility: for years\, only large corporations have been able to manage with reliable da ta. In this session\, Marcos Gómez will explain why profitability depend s not on selling more\, but on having better visibility. He will demonstr ate how a new management technology based on real-time visibility\, contr ol of critical areas\, and continuous analysis has become the new standar d for independent hospitality businesses. URL:https://www.expohip.com/en/agenda-sessions/why-independent-hospitalit y-businesses-can-no-longer-afford-to-operate-without-data-visibility-2026 0217/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-183601@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T171500 DTEND;TZID=Europe/Madrid:20260217T174500 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-21/ LOCATION:Stand Hiopos Solutions (Pabellón 3 - 3D424) END:VEVENT BEGIN:VEVENT UID:session-183278@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T172000 DTEND;TZID=Europe/Madrid:20260217T174000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-17/ LOCATION:CareHub Theatre END:VEVENT BEGIN:VEVENT UID:session-180165@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T172500 DTEND;TZID=Europe/Madrid:20260217T175000 SUMMARY:Investment and the global market DESCRIPTION:Examine the investment dynamics\, international alliances\, a nd new business models that are shaping the future of the global hotel in dustry. Topics covered include: New alliances and impact investments\; Gl obal and sustainable business models\; and Opportunities in emerging mark ets and the repositioning of luxury. URL:https://www.expohip.com/en/agenda-sessions/investment-and-the-global- market-20260217/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-180164@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T173000 DTEND;TZID=Europe/Madrid:20260217T175000 SUMMARY:Is No One a Prophet in Their Own Land? DESCRIPTION:Spain has more than enough talent to export. Still unknown he re\, Bea and Carlos have built Street: the leading brand in Portugal\, no w expanding into Italy and Switzerland. URL:https://www.expohip.com/en/agenda-sessions/is-no-one-a-prophet-in-the ir-own-land-20260217/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-183665@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T173000 DTEND;TZID=Europe/Madrid:20260217T180000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-23/ LOCATION:Auditorium Campofrío Healthcare END:VEVENT BEGIN:VEVENT UID:session-180170@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T173000 DTEND;TZID=Europe/Madrid:20260217T180000 SUMMARY:Tradition Goes Digital: When Traditional Restaurants Integrate AI into Operations DESCRIPTION:We will analyze how technology can be incorporated practicall y and realistically into businesses with a strong culinary tradition. Bas ed on real-world experiences\, we will discuss which processes can benefi t from AI\, what barriers exist in less digitized teams\, and how to move forward without compromising the essence of the restaurant. URL:https://www.expohip.com/en/agenda-sessions/tradition-goes-digital-whe n-traditional-restaurants-integrate-ai-into-operations-20260217/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-180444@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T174000 DTEND;TZID=Europe/Madrid:20260217T181000 SUMMARY:Product and Customer Value: What Truly Makes the Difference Today DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/product-and-customer-value -what-truly-makes-the-difference-today-20260217/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-183755@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T174500 DTEND;TZID=Europe/Madrid:20260217T183000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-25/ LOCATION:Sala A5.2 END:VEVENT BEGIN:VEVENT UID:session-180169@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T175000 DTEND;TZID=Europe/Madrid:20260217T182000 SUMMARY:Forecasting in Turbulent Times DESCRIPTION:How will CFOs approach the coming years? We spoke with them a bout how to weather the storm and turn necessity into opportunity. URL:https://www.expohip.com/en/agenda-sessions/forecasting-in-turbulent-t imes-20260217/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-180167@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T175000 DTEND;TZID=Europe/Madrid:20260217T183000 SUMMARY:Industry reputation and destination experience DESCRIPTION:Corporate Social Responsibility as a core element of the tour ism experience: the pursuit of authenticity\, connection\, and commitment to the local community. - Strengthening the sector's reputation based on the links between tourism and the local population that have a positive and sustainable impact on the destination. - Hotels and their role as par t of the urban and cultural ecosystem: from service to memories\, storyte lling\, and co-creation with guests through authenticity. URL:https://www.expohip.com/en/agenda-sessions/industry-reputation-and-de stination-experience-20260217/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-180168@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T180000 DTEND;TZID=Europe/Madrid:20260217T181500 SUMMARY:Designing to Win: How Smart Spaces Solve the Staffing Challenge DESCRIPTION:At a time when finding and retaining operational talent is on e of the industry's biggest challenges\, the solution lies not just in hi ring more\, but in better redesign. Through experiences from internationa l projects\, we will show how strategic planning of spaces and machinery —more intuitive\, efficient\, and adapted to the actual workflow—can reduce pressure on teams\, improve productivity\, and free up time for wh at really matters: delivering an excellent customer experience. URL:https://www.expohip.com/en/agenda-sessions/designing-to-win-how-smart -spaces-solve-the-staffing-challenge-20260217/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-180443@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T180000 DTEND;TZID=Europe/Madrid:20260217T191500 SUMMARY:The Dining Room – Another Perspective: Discovering New Projects DESCRIPTION:A space to give voice to new initiatives and emerging project s related to front-of-house service\, sommeliers\, and hospitality. Throu gh brief pitches and inspirational dialogues\, the key players will share ideas\, processes\, and visions that are shaping the future of the dinin g room. A dynamic closing event to connect\, be inspired\, and discover w hat's next. URL:https://www.expohip.com/en/agenda-sessions/the-dining-room-another-pe rspective-discovering-new-projects-20260217/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-180162@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T181000 DTEND;TZID=Europe/Madrid:20260217T184000 SUMMARY:Applied technology: innovation that impacts business DESCRIPTION:Beyond the trend\, technology is generating real improvements in management\, operations\, and marketing. In this panel\, we'll analyz e how different solutions are helping businesses in the sector become mor e efficient\, competitive\, and profitable\, and what key factors to cons ider when integrating technology effectively. URL:https://www.expohip.com/en/agenda-sessions/applied-technology-innovat ion-that-impacts-business-20260217/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-180163@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T181500 DTEND;TZID=Europe/Madrid:20260217T183500 SUMMARY:The Best-Kept Secret of Efficiency: Transforming Operations with Fifth Range Cuisine DESCRIPTION:National and international projects demonstrate how the fifth range can become a true driver of stability and growth: stronger margins \, more focused teams\, and operations that function even in complex envi ronments. We will explore which solutions make a difference and how this model can help Spanish businesses achieve a leap in efficiency without sa crificing their culinary identity. URL:https://www.expohip.com/en/agenda-sessions/the-best-kept-secret-of-ef ficiency-transforming-operations-with-fifth-range-cuisine-20260217/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-181606@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T182000 DTEND;TZID=Europe/Madrid:20260217T184000 SUMMARY:Entrepreneurship from El Poble to the World DESCRIPTION:Ten years ago\, Isa and Rubén\, from a small town in the La Safor region of Valencia\, knew they would reach 100 pizzerias. And with their bold concept of Mediterranean pizza with a Valencian twist. Back th en\, nobody believed in them\, except for Juan Roig and Lanzadera\, and t oday they're halfway there. We spoke with them to find out their plan for reaching 100. URL:https://www.expohip.com/en/agenda-sessions/entrepreneurship-from-el-p oble-to-the-world-20260217/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-180171@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T183000 DTEND;TZID=Europe/Madrid:20260217T190000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-4/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-180166@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T183500 DTEND;TZID=Europe/Madrid:20260217T185500 SUMMARY:Standardization without Resources: Lessons from Remote Projects f or Hospitality Growth in Spain DESCRIPTION:How the experience in remote countries where resources\, supp liers and qualified personnel are lacking reveals practical keys to stand ardization that can accelerate the growth\, efficiency and scalability of hospitality companies in Spain. URL:https://www.expohip.com/en/agenda-sessions/standardization-without-re sources-lessons-from-remote-projects-for-hospitality-growth-in-spain-2026 0217/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-183132@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T184000 DTEND;TZID=Europe/Madrid:20260217T190000 SUMMARY:Delivery 2026 + beers + networking DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/delivery-2026-beers-networ king-20260217/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-183933@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T184000 DTEND;TZID=Europe/Madrid:20260217T190000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260217-27/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-180903@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260217T184000 DTEND;TZID=Europe/Madrid:20260217T191000 SUMMARY:Innovate or disappear: new rules of marketing that sells DESCRIPTION:A conversation exploring how the rules of marketing are chang ing in an increasingly competitive and saturated environment\, and what s trategies brands are using to remain relevant and profitable. We'll discu ss creativity\, innovation\, data\, experience\, technology\, and new cha nnels\, focusing on which actions are working today and which have stoppe d. A practical\, cross-cutting session to understand how to build brands that sell\, adapt\, and grow without relying on outdated formulas. URL:https://www.expohip.com/en/agenda-sessions/innovate-or-disappear-new- rules-of-marketing-that-sells-20260217/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-185045@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T103000 DTEND;TZID=Europe/Madrid:20260218T104000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260218-21/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-180178@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T103000 DTEND;TZID=Europe/Madrid:20260218T104500 SUMMARY:Artificial Intelligence: Craft Marketing DESCRIPTION:Marketing without AI is a thing of the past. But far from usi ng AI to create artificial brands\, major brands are leveraging the poten tial of these new tools to create more handcrafted brands than ever befor e. Real Brands are now an undeniable reality\, and AI allows both large a nd small teams to take their digital strategy to unprecedented levels. URL:https://www.expohip.com/en/agenda-sessions/artificial-intelligence-cr aft-marketing-20260218/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-180174@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T103000 DTEND;TZID=Europe/Madrid:20260218T105000 SUMMARY: DESCRIPTION:A look at the business trajectory that has led this company t o become one of the fastest-growing brands in the country. We will analyz e the decisions that have driven its scalability\, the challenges inheren t in an expanding model\, and the corporate vision that defines its next steps in the market. URL:https://www.expohip.com/en/agenda-sessions/20260218-4/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-180180@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T103000 DTEND;TZID=Europe/Madrid:20260218T110000 SUMMARY:Packaging Innovation by Alex Cordobes and Cheesecakes DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/packaging-innovation-by-al ex-cordobes-and-cheesecakes-20260218/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-182624@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T103000 DTEND;TZID=Europe/Madrid:20260218T110000 SUMMARY:Integrating Innovation into the National Health System: Data\, AI and Regulation DESCRIPTION:The Digital Health Strategy 2021-2026 extends over the next t hree years through new collaborative work programs between the Ministry o f Health and the Autonomous Communities. These programs—Artificial Inte lligence for the National Health System (NHS)\, the NHS Integrated Medica l Imaging Network\, and the expansion of the Personalized Digital Care Pl an and the ÚNICAS network—are complemented by work on the future digit al health law. The aim is to establish a framework in which health data f rom the European Health Data Area\, artificial intelligence algorithms\, and digital health solutions are deployed equitably\, securely\, and effe ctively within the national health system. URL:https://www.expohip.com/en/agenda-sessions/integrating-innovation-int o-the-national-health-system-data-ai-and-regulation-20260218/ LOCATION:Auditorium Campofrío Healthcare END:VEVENT BEGIN:VEVENT UID:session-180176@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T103000 DTEND;TZID=Europe/Madrid:20260218T111000 SUMMARY:The Experience Economy DESCRIPTION:In the era of the Experience Economy\, hotels no longer sell just a bed\, but experiences to be enjoyed\, shared\, and remembered. The challenge is to make every detail a piece of a memorable story. URL:https://www.expohip.com/en/agenda-sessions/the-experience-economy-202 60218/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-184878@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T104000 DTEND;TZID=Europe/Madrid:20260218T110000 SUMMARY:When a drink is no longer just a drink: new rules of consumption DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/when-a-drink-is-no-longer- just-a-drink-new-rules-of-consumption-20260218/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-185772@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T104000 DTEND;TZID=Europe/Madrid:20260218T110000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260218-22/ LOCATION:CareHub Theatre END:VEVENT BEGIN:VEVENT UID:session-183306@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T104500 DTEND;TZID=Europe/Madrid:20260218T110000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260218-10/ LOCATION:Centro de Convenciones Norte - Sala Colón END:VEVENT BEGIN:VEVENT UID:session-180181@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T104500 DTEND;TZID=Europe/Madrid:20260218T110500 SUMMARY:KFC: Winning by Pushing Boundaries Every Time DESCRIPTION:They surprise us more every year. The limitless brand is here to show us what's behind their latest campaigns and to inspire us with t heir madness. URL:https://www.expohip.com/en/agenda-sessions/kfc-winning-by-pushing-bou ndaries-every-time-20260218/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-180906@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T105000 DTEND;TZID=Europe/Madrid:20260218T111000 SUMMARY:From Plate to Stage: What does it take to unlock the next level o f experience in catering? DESCRIPTION:What lies behind the “Next Level” in the restaurant and l eisure industry? Consumers are no longer just looking for food: they want memorable\, hybrid\, and personalized experiences. We will explore how S pain compares to the rest of Europe in the race to unlock this level\, an d what factors are decisive: technology as a bridge to interact with the customer\, personalization versus standardization that allows for scalabi lity\, and the role of foodservice as the epicenter of leisure. URL:https://www.expohip.com/en/agenda-sessions/from-plate-to-stage-what-d oes-it-take-to-unlock-the-next-level-of-experience-in-catering-20260218/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-183232@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T110000 DTEND;TZID=Europe/Madrid:20260218T113000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260218-6/ LOCATION:Stand Hiopos Solutions (Pabellón 3 - 3D424) END:VEVENT BEGIN:VEVENT UID:session-184478@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T110000 DTEND;TZID=Europe/Madrid:20260218T113000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260218-18/ LOCATION:CareHub Theatre END:VEVENT BEGIN:VEVENT UID:session-185078@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T110000 DTEND;TZID=Europe/Madrid:20260218T113000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260218-23/ LOCATION:Auditorium Campofrío Healthcare END:VEVENT BEGIN:VEVENT UID:session-180182@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T110000 DTEND;TZID=Europe/Madrid:20260218T113000 SUMMARY:What’s Really Going On with Natural Wines? DESCRIPTION:A roundtable discussion designed for those who want to transf orm natural wines into a sales experience\, not an endless debate. We'll talk about what remains after the boom: how to choose reliable wines\, ho w to justify the price and the narrative in the dining room\, how to inte grate them into the wine list safely (rotation\, consistency\, returns)\, and what signs indicate where the category is headed so you can make inf ormed decisions. URL:https://www.expohip.com/en/agenda-sessions/whats-really-going-on-with -natural-wines-20260218/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-184511@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T110000 DTEND;TZID=Europe/Madrid:20260218T113000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260218-13/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-180083@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T110000 DTEND;TZID=Europe/Madrid:20260218T114500 SUMMARY:Landscape Design DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/landscape-design-20260218/ LOCATION:Aula Makro END:VEVENT BEGIN:VEVENT UID:session-180545@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T110000 DTEND;TZID=Europe/Madrid:20260218T120000 SUMMARY:Craftsmanship without romanticism DESCRIPTION:The misuse of the term 'artisan'. What is considered artisana l? Industrialization (in quality and price). What does the customer want? URL:https://www.expohip.com/en/agenda-sessions/craftsmanship-without-roma nticism-20260218/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-180184@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T110500 DTEND;TZID=Europe/Madrid:20260218T113500 SUMMARY:MarKa España: Marketing with a K DESCRIPTION:Does Spain have enough of a strong brand in gastronomy? How c an we all improve it? Three icons of Spanish gastronomy show us how to pr omote local products and how to communicate them to consumers. URL:https://www.expohip.com/en/agenda-sessions/marka-espana-marketing-wit h-a-k-20260218/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-180185@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T111000 DTEND;TZID=Europe/Madrid:20260218T113000 SUMMARY:The ExperiencIA DESCRIPTION:Learn about some AI success stories in customer experience URL:https://www.expohip.com/en/agenda-sessions/the-experiencia-20260218/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-180907@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T111000 DTEND;TZID=Europe/Madrid:20260218T114000 SUMMARY:Borderless Restaurants: Planning a Successful International Expan sion DESCRIPTION:Internationalizing a restaurant is no easy task\, but it's on e of the most effective ways to grow. In this roundtable discussion\, we' ll explore strategies for planning and executing a successful internation al expansion. From market selection to menu adaptation and managing multi cultural teams\, this talk will provide a comprehensive overview of what it takes to take your restaurant to new frontiers. URL:https://www.expohip.com/en/agenda-sessions/borderless-restaurants-pla nning-a-successful-international-expansion-20260218/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-180186@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T113000 DTEND;TZID=Europe/Madrid:20260218T120000 SUMMARY:Hospitality Reloaded: A New Era DESCRIPTION:AI is ushering in a new era in hospitality: one where technol ogy not only reduces costs but also elevates service. Hotels are discover ing the power of anticipating desires\, personalizing every detail\, and optimizing processes without sacrificing the warmth that defines the indu stry. In this conversation\, hotel leaders share how they are embracing i nnovation to build more efficient\, personalized\, and\, above all\, more human experiences. URL:https://www.expohip.com/en/agenda-sessions/hospitality-reloaded-a-new -era-20260218/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-180187@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T113000 DTEND;TZID=Europe/Madrid:20260218T120000 SUMMARY:How to Create Wine Lists that Connect with Territory and Consumer s DESCRIPTION:How to design a wine list with purpose: one that expresses th e region\, fits your culinary concept\, and speaks the language of today' s consumer. We'll see how to organize and describe wines to sell more (wi thout overcomplicating things)\, how to balance identity and profitabilit y\, and what key elements help make the wine list a conversation starter and a tool for building customer loyalty. URL:https://www.expohip.com/en/agenda-sessions/how-to-create-wine-lists-t hat-connect-with-territory-and-consumers-20260218/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-183935@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T113000 DTEND;TZID=Europe/Madrid:20260218T120000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260218-17/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-180188@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T113500 DTEND;TZID=Europe/Madrid:20260218T115000 SUMMARY:How to Build a Restaurant Brand DESCRIPTION:With my more than 20 years of experience in marketing and my close relationship with the restaurant industry\, I will try to provide t he keys and basic principles to build a solid and consistent brand that c ontributes to the success of your restaurant. URL:https://www.expohip.com/en/agenda-sessions/how-to-build-a-restaurant- brand-20260218/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-180189@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T114000 DTEND;TZID=Europe/Madrid:20260218T120000 SUMMARY:How to multiply your establishments tenfold in ten years: From 10 to 100 DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/how-to-multiply-your-estab lishments-tenfold-in-ten-years-from-10-to-100-20260218/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-183233@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T114500 DTEND;TZID=Europe/Madrid:20260218T121500 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260218-7/ LOCATION:Stand Hiopos Solutions (Pabellón 3 - 3D424) END:VEVENT BEGIN:VEVENT UID:session-180190@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T115000 DTEND;TZID=Europe/Madrid:20260218T121000 SUMMARY:Redefining the consumer experience: a hamburger restaurant on an airplane DESCRIPTION:The most unusual project you've ever heard of. And it's real. A commercial airplane. A shopping mall parking lot. And lots of hamburge rs. One of those stories that teaches us that dreaming big pays off. URL:https://www.expohip.com/en/agenda-sessions/redefining-the-consumer-ex perience-a-hamburger-restaurant-on-an-airplane-20260218/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-180192@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T120000 DTEND;TZID=Europe/Madrid:20260218T122000 SUMMARY:8 Beverage Trends You Should Consider for Your Bar or Restaurant DESCRIPTION:A journey through eight key beverage trends that are already changing consumption habits. Beyond the "what\," we'll focus on the "how" : how to identify opportunities for your concept\, what to prioritize bas ed on your customer\, and how to translate each trend into menu decisions \, pricing\, presentation\, and activation to improve turnover\, average check\, and differentiation without complicating operations. URL:https://www.expohip.com/en/agenda-sessions/8-beverage-trends-you-shou ld-consider-for-your-bar-or-restaurant-20260218/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-182221@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T120000 DTEND;TZID=Europe/Madrid:20260218T122000 SUMMARY:How to multiply your establishments tenfold in ten years: From 10 0 to 1000 DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/how-to-multiply-your-estab lishments-tenfold-in-ten-years-from-100-to-1000-20260218/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-180158@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T120000 DTEND;TZID=Europe/Madrid:20260218T123000 SUMMARY:LUDINNOV | Tovertafel: Encouraging Stimulation and Social Interac tion through the Magic Table DESCRIPTION:Tovertafel is an interactive\, therapeutic tool that projects games onto a table to stimulate cognitive\, physical\, and social abilit ies in older adults or people with disabilities. Through play\, it promot es participation\, communication\, and social interaction\, improving wel l-being and quality of life. URL:https://www.expohip.com/en/agenda-sessions/ludinnov-tovertafel-encour aging-stimulation-and-social-interaction-through-the-magic-table-20260218 / LOCATION:CareHub Theatre END:VEVENT BEGIN:VEVENT UID:session-180191@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T120000 DTEND;TZID=Europe/Madrid:20260218T123000 SUMMARY:How to Make Your Hotel and/or Restaurant More Sustainable through Design DESCRIPTION:Discover how design can transform your hotel or restaurant in to a more sustainable space. In this roundtable discussion\, Pilar Romero \, editor of Hostelpro Magazine\, will moderate\, and renowned interior d esigners will share strategies\, materials\, and innovative solutions for reducing environmental impact without sacrificing style and customer exp erience. URL:https://www.expohip.com/en/agenda-sessions/how-to-make-your-hotel-and -or-restaurant-more-sustainable-through-design-20260218/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-181961@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T120000 DTEND;TZID=Europe/Madrid:20260218T123000 SUMMARY:Conversational AI for Connected and Proactive Care in Chronic Pat ients DESCRIPTION:Innovation in healthcare is not just about incorporating tech nology\, but about rethinking how we provide care. Artificial intelligenc e and digital solutions open the door to more proactive\, personalized\, and human-centered models\, where technology becomes an ally for both pro fessionals and patients. At Grupo Ribera\, we have developed a virtual as sistant that uses AI and natural language processing to support people wi th chronic illnesses and those undergoing palliative care\, facilitating monitoring and continuous communication with clinical teams. URL:https://www.expohip.com/en/agenda-sessions/conversational-ai-for-conn ected-and-proactive-care-in-chronic-patients-20260218/ LOCATION:Auditorium Campofrío Healthcare END:VEVENT BEGIN:VEVENT UID:session-182222@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T120000 DTEND;TZID=Europe/Madrid:20260218T123000 SUMMARY:Gastronomic solutions in action: Innovation and flavor for the mo dern hospitality industry DESCRIPTION:Demonstration of how our gastronomic solutions can elevate cr eativity in the kitchen\, optimize time and guarantee consistent results even in the most demanding environments. URL:https://www.expohip.com/en/agenda-sessions/gastronomic-solutions-in-a ction-innovation-and-flavor-for-the-modern-hospitality-industry-20260218/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-180131@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T120000 DTEND;TZID=Europe/Madrid:20260218T124500 SUMMARY:Kimchi\, Our Sustenance DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/kimchi-our-sustenance-2026 0218/ LOCATION:Aula Makro END:VEVENT BEGIN:VEVENT UID:session-180546@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T120000 DTEND;TZID=Europe/Madrid:20260218T130000 SUMMARY:Tradition\, Trend and Truth: Between Likes and Sales DESCRIPTION:Pastries for Instagram vs. pastries to eat. Who really leads the industry: tradition or trends? The conflict between 'what sells' and 'what we love to do'. The importance of experience. Packaging\, history\, social media... URL:https://www.expohip.com/en/agenda-sessions/tradition-trend-and-truth- between-likes-and-sales-20260218/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-180193@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T121000 DTEND;TZID=Europe/Madrid:20260218T124000 SUMMARY:Unstoppable Trends and New Consumer Types DESCRIPTION:Fine dining doesn't necessarily mean fine dining. Today's con sumers are looking for different\, relaxed experiences\, but without comp romising on quality. Let's understand what these consumers are looking fo r and how to offer unique and engaging experiences. URL:https://www.expohip.com/en/agenda-sessions/unstoppable-trends-and-new -consumer-types-20260218/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-180195@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T122000 DTEND;TZID=Europe/Madrid:20260218T125000 SUMMARY:New Cocktail Experiences DESCRIPTION:We'll explore how customer expectations are evolving and how to design cocktail experiences that resonate in the dining room: rituals\ , narrative\, service\, formats\, and timing\, with a focus on profitabil ity\, speed of execution\, and consistency with the venue's concept. Idea l for refreshing your offerings and creating reasons for customers to ret urn. URL:https://www.expohip.com/en/agenda-sessions/new-cocktail-experiences-2 0260218/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-180194@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T122000 DTEND;TZID=Europe/Madrid:20260218T130000 SUMMARY:Dani García’s business vision. Expansion and growth DESCRIPTION:A conversation with Dani García about how he has transformed his vision of cuisine: from his Andalusian roots to taking his concepts to cities like Dubai\, Madrid\, and Los Angeles. We'll discuss his commit ment to signature cuisine with a modern spirit\, the international expans ion of his group\, adapting to contemporary diners\, and the challenges o f maintaining quality\, identity\, and ambition amidst global growth. URL:https://www.expohip.com/en/agenda-sessions/dani-garcias-business-visi on-expansion-and-growth-20260218/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-182817@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T123000 DTEND;TZID=Europe/Madrid:20260218T130000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260218-2/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-183150@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T123000 DTEND;TZID=Europe/Madrid:20260218T130000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260218-3/ LOCATION:Stand Unilever (Pabellón 9 - 9F657) END:VEVENT BEGIN:VEVENT UID:session-183234@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T123000 DTEND;TZID=Europe/Madrid:20260218T130000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260218-8/ LOCATION:Stand Hiopos Solutions (Pabellón 3 - 3D424) END:VEVENT BEGIN:VEVENT UID:session-182223@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T123000 DTEND;TZID=Europe/Madrid:20260218T130000 SUMMARY:Thinking to build: the birth of Nook Collection and its first hot el\, TARO Santa Cruz DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/thinking-to-build-the-birt h-of-nook-collection-and-its-first-hotel-taro-santa-cruz-20260218/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-185284@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T123000 DTEND;TZID=Europe/Madrid:20260218T130000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260218-24/ LOCATION:CareHub Theatre END:VEVENT BEGIN:VEVENT UID:session-180402@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T123000 DTEND;TZID=Europe/Madrid:20260218T134500 SUMMARY:Hospital Technology Implementation: Success Stories DESCRIPTION:This roundtable will present several successful case studies of hospital technology implementation\, highlighting its practical uses a nd benefits. Following this\, participants will discuss the future of the sector in terms of digitalization and the integration of new technologie s. URL:https://www.expohip.com/en/agenda-sessions/hospital-technology-implem entation-success-stories-20260218/ LOCATION:Auditorium Campofrío Healthcare END:VEVENT BEGIN:VEVENT UID:session-180196@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T124000 DTEND;TZID=Europe/Madrid:20260218T130000 SUMMARY:The Success of the Single-Product Model and the La Fresería Phen omenon DESCRIPTION:They're breaking all expansion records. They create queues wh erever they go. 35 locations in 3 years and a dizzying expansion plan. Ho w have they won us over so much? URL:https://www.expohip.com/en/agenda-sessions/the-success-of-the-single- product-model-and-the-la-freseria-phenomenon-20260218/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-180199@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T125000 DTEND;TZID=Europe/Madrid:20260218T131000 SUMMARY:Beverages as a Luxury Experience in Hospitality DESCRIPTION:How to elevate the beverage offering to a luxury experience w ithout being ostentatious. We'll explore how to build perceived value thr ough selection\, service\, and attention to detail: narrative\, rituals\, glassware\, temperature\, timing\, and personalization. The goal: to tra nsform the drink into a memorable moment that boosts average spend\, cust omer loyalty\, and reputation\, with impeccable execution consistent with the establishment's concept. URL:https://www.expohip.com/en/agenda-sessions/beverages-as-a-luxury-expe rience-in-hospitality-20260218/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-183151@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T130000 DTEND;TZID=Europe/Madrid:20260218T132000 SUMMARY:From story to space: when the hospitality project leaves its mark DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/from-story-to-space-when-t he-hospitality-project-leaves-its-mark-20260218/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-185285@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T130000 DTEND;TZID=Europe/Madrid:20260218T133000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260218-25/ LOCATION:CareHub Theatre END:VEVENT BEGIN:VEVENT UID:session-183152@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T130000 DTEND;TZID=Europe/Madrid:20260218T133000 SUMMARY:Italy beyond the recipe – Italian cuisine as living heritage: t radition\, technique\, and innovation DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/italy-beyond-the-recipe-it alian-cuisine-as-living-heritage-tradition-technique-and-innovation-20260 218/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-180132@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T130000 DTEND;TZID=Europe/Madrid:20260218T134500 SUMMARY:Vinegar and Sherry Wine as the Common Thread in Mantúa’s Cuisi ne DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/vinegar-and-sherry-wine-as -the-common-thread-in-mantuas-cuisine-20260218/ LOCATION:Aula Makro END:VEVENT BEGIN:VEVENT UID:session-183235@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T131500 DTEND;TZID=Europe/Madrid:20260218T134500 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260218-9/ LOCATION:Stand Hiopos Solutions (Pabellón 3 - 3D424) END:VEVENT BEGIN:VEVENT UID:session-180198@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T131500 DTEND;TZID=Europe/Madrid:20260218T141500 SUMMARY:Living with Purpose and Hope DESCRIPTION:We live in an environment of great material well-being\, long er life expectancy\, better access to education\, and greater comfort\, b ut also in an era marked by increased stress\, anxiety\, and a lack of pu rpose. In this context\, the attitude we adopt toward life has become a d ifferentiating factor. After years of collaborating with companies\, inst itutions\, and organizations of all kinds\, I have focused my work on hel ping people strengthen their mindset to connect with their best selves\, both personally and professionally. It has been proven that a positive\, enthusiastic\, and emotionally intelligent attitude improves results\, cr eates healthier environments\, and has a multiplier effect on those aroun d us. As Viktor Frankl said\, "Life never becomes unbearable because of c ircumstances\, but because of a lack of meaning and purpose." This confer ence seeks precisely that: to inspire\, motivate\, and offer practical to ols to face challenges with optimism\, focus\, and responsibility. URL:https://www.expohip.com/en/agenda-sessions/living-with-purpose-and-ho pe-20260218/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-183602@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T132000 DTEND;TZID=Europe/Madrid:20260218T134000 SUMMARY:Turning Opportunity into a Winning Strategy DESCRIPTION:In this motivational presentation\, you'll follow the journey of a group of young entrepreneurs from Valencia\, from their beginnings to the significant growth they've achieved in recent years. We'll share h ow their growth strategy was designed and implemented\, the key lessons l earned along the way\, and the challenges they overcame. We'll discuss th e world of burger food festivals\, how the project has become established \, and the major leap forward that came with expanding beyond the Iberian Peninsula and venturing into various European countries\, including Port ugal and France. An inspiring session on vision\, strategy\, and ambition for growth beyond borders. URL:https://www.expohip.com/en/agenda-sessions/turning-opportunity-into-a -winning-strategy-20260218/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-183483@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T132000 DTEND;TZID=Europe/Madrid:20260218T134500 SUMMARY:How to make hospitality profitable through design DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/how-to-make-hospitality-pr ofitable-through-design-20260218/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-184727@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T133000 DTEND;TZID=Europe/Madrid:20260218T140000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260218-20/ LOCATION:Innovation Theatre by MAPFRE END:VEVENT BEGIN:VEVENT UID:session-184726@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T133000 DTEND;TZID=Europe/Madrid:20260218T140000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260218-19/ LOCATION:The Kitchen Lab by Estrella Damm END:VEVENT BEGIN:VEVENT UID:session-183934@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T134000 DTEND;TZID=Europe/Madrid:20260218T140000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260218-16/ LOCATION:F&B Stage END:VEVENT BEGIN:VEVENT UID:session-180200@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T134000 DTEND;TZID=Europe/Madrid:20260218T140000 SUMMARY:Gastronomy\, Social Media and Revenue: How Influencers Fill Resta urants DESCRIPTION:Food influencers don't just create content: we generate traff ic\, bookings\, and real sales. This presentation will analyze how digita l influence directly impacts restaurant revenue\, which strategies work b est\, how to measure results\, and why collaborating with food creators i s a key tool for the growth of the hospitality business today. URL:https://www.expohip.com/en/agenda-sessions/gastronomy-social-media-an d-revenue-how-influencers-fill-restaurants-20260218/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-183484@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T134500 DTEND;TZID=Europe/Madrid:20260218T141000 SUMMARY:Five design tips for hospitality and the Horeca DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/five-design-tips-for-hospi tality-and-the-horeca-20260218/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-183153@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T140000 DTEND;TZID=Europe/Madrid:20260218T143000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260218-5/ LOCATION:Stand Unilever (Pabellón 9 - 9F657) END:VEVENT BEGIN:VEVENT UID:session-183603@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T150000 DTEND;TZID=Europe/Madrid:20260218T153000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260218-11/ LOCATION:Stand Hiopos Solutions (Pabellón 3 - 3D424) END:VEVENT BEGIN:VEVENT UID:session-180204@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T153000 DTEND;TZID=Europe/Madrid:20260218T160000 SUMMARY:Management and vision: the balance behind growth DESCRIPTION:This panel discussion focuses on how to scale rapidly growing brands without sacrificing identity or quality. We'll cover vision\, ope rations\, customer experience\, and the key decisions that enable sustain ed\, profitable growth in an increasingly demanding market. URL:https://www.expohip.com/en/agenda-sessions/management-and-vision-the- balance-behind-growth-20260218/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-183604@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T154500 DTEND;TZID=Europe/Madrid:20260218T161500 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260218-12/ LOCATION:Stand Hiopos Solutions (Pabellón 3 - 3D424) END:VEVENT BEGIN:VEVENT UID:session-180202@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T160000 DTEND;TZID=Europe/Madrid:20260218T163000 SUMMARY:The Best Digital Restaurants Awards DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/the-best-digital-restauran ts-awards-20260218/ LOCATION:Digital Theatre END:VEVENT BEGIN:VEVENT UID:session-180205@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T160000 DTEND;TZID=Europe/Madrid:20260218T163000 SUMMARY:Growth strategies in saturated markets DESCRIPTION:Markets are saturated: more supply\, more noise\, and increas ingly demanding customers. At this roundtable\, CEOs and leaders of expan ding brands will share the strategies that are allowing them to grow when it seems there's no room left: positioning decisions\, a focus on profit ability\, genuine differentiation\, smart expansion\, and brand building. URL:https://www.expohip.com/en/agenda-sessions/growth-strategies-in-satur ated-markets-20260218/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-186603@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T160000 DTEND;TZID=Europe/Madrid:20260218T163000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260218-27/ LOCATION:Auditorium Business & Concepts END:VEVENT BEGIN:VEVENT UID:session-183605@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T163000 DTEND;TZID=Europe/Madrid:20260218T170000 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260218-14/ LOCATION:Stand Hiopos Solutions (Pabellón 3 - 3D424) END:VEVENT BEGIN:VEVENT UID:session-180206@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T163000 DTEND;TZID=Europe/Madrid:20260218T170000 SUMMARY:The Secret of an Unstoppable Restaurant: Why the Best No Longer C ompete (and How You Can Stop Too) DESCRIPTION:Why do some restaurants raise prices by 15% and still pack up \, while others lower prices and remain empty? The answer isn't marketing \, quality\, or Instagram. It's something 97% of restaurateurs completely ignore: creating your own value monopoly. In this presentation\, I'll re veal the exact system I use with my clients to build category-leading res taurants in 90 days. You'll discover why competition is the death trap th at keeps you stuck\, how to identify the unique monopoly you already have (but aren't leveraging)\, and the step-by-step framework to become the o nly logical choice in your customers' minds. Real-world examples. Measura ble results. Zero theory. If you're tired of competing\, this presentatio n will change the way you see your business forever. URL:https://www.expohip.com/en/agenda-sessions/the-secret-of-an-unstoppab le-restaurant-why-the-best-no-longer-compete-and-how-you-can-stop-too-202 60218/ LOCATION:Main Auditorium CaixaBank END:VEVENT BEGIN:VEVENT UID:session-183606@www.expohip.com DTSTAMP:20260604T042351Z DTSTART;TZID=Europe/Madrid:20260218T171500 DTEND;TZID=Europe/Madrid:20260218T174500 SUMMARY: DESCRIPTION: URL:https://www.expohip.com/en/agenda-sessions/20260218-15/ LOCATION:Stand Hiopos Solutions (Pabellón 3 - 3D424) END:VEVENT END:VCALENDAR