Speaker

Bianca Shen

Position:

CMO

Company:

RBIberia Restaurant Brands Iberia

Bianca Shen manages the Burger King®, Popeyes® and Tim Hortons® brands in Iberia. Previously, she has held the position of Brand Manager for Hellmann’s and Dove Unilever Brazil brands, as well as MKT manager for AB Inbev brands. Bianca has held various senior positions at Burger King® as GM of Southern Europe, VP of MKT for EMEA, as well as Dir. of MKT for the Mediterranean. Restaurant Brands Iberia is masterfranchisee of the Burger King®, Popeyes® and Tim Hortons® brands.