Industry trends: The hotel as Ágora

  • 24/02/2020
  • 16:00 - 16:20
  • Auditorio 2
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The seven most promising technological manifestations: user experience (UX); contextual marketing, Smart Hotel with mobile management systems that give the client control of all aspects of their stay, robotic personnel who deliver luggage or other products in the rooms, serve drinks or provide information; mobile key or biometrics; Human touch and augmented reality and holograms, bring us a transformation in the form of intuitive applications, designed to save time and adapt to an omnichannel customer experience that creates an uninterrupted flow in the user’s customer journey; AI and Big Data management (behavioral data, social platforms, geolocation and demographic data) that come together to shape the types of meaningful marketing content that the user will receive or technologies to protect the customer and make their stay more comfortable and Creating unique hospitality experiences – such as facial or fingerprint biometrics – are already being employed.

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Juan Luis Moreno

Juan Luis Moreno

Socio & Chief Innovation Officer

The Valley


Toni Mascaró

Toni Mascaró


eMascaró & The Valley